Where Do You See the Commercial Writing Field Going in the Future?

It’s nice to be appreciated. As some of you know – mainly those in the D.C. area – I’ve been invited back for an encore plenary speech at the annual conference of Washington Independent Writers (www.washwriter.org) entitled: THE WRITING LIFE: “Where We Are and Where We Are Going,” on June 14th. Great conference, by the … Read more

What Was Your Most Unusual Commercial Writing Project?

Was doing a talk about commercial writing (wellfedwriter.com) recently when someone asked, “Isn’t writing for business pretty dull and uncreative?”? My reply? “I don’t glorify this field and won’t tell you you’ll get all your creative fulfillment from it. That said, I’m pleasantly surprised on a regular basis at the interesting, challenging – and dare … Read more

Why Do YOU Love the Freelance Life?

I was in downtown Atlanta a few weeks back, delivering a few seminars at a writers conference. I loooove getting out from behind my computer and mingling with the rest of humanity (and when they’re paying me, even better…). It’s part of the variety that makes me love this life I (we) have. Well, apparently, … Read more

The Power of NO…When Turning Down Work Just Feels Right…

So, I’m working on a project with this agency and they start hinting at this other gig. Seems they’ve been writing the copy for this consumer products line for seven years, and while the client is fine with the design work they’ve been doing, they’re just not thrilled with the copywriting. They wanted me to … Read more

The Adult Conversation About This Business…

Some months back, I got an email from a guy relatively new to the commercial writing field. He’d done a bit of work in one particular niche, liked it and was making a few bucks. He continued with this: “However, I want to go after the money, in whatever form is most easily gotten in … Read more

How NOT to Build Customer Loyalty…

Last year, I leased a postage meter from the company that shares my initials. Their introductory special offer became more understandable after seeing the bloated prices they charged for supplies. Some time back, I started getting regular “Low Ink!” warnings on the meter. Their cost to replace the slightly-bigger-than-a-pack-of-Tic-Tacs-sized cartridge? $47 + $8.50 shipping (UPS … Read more

Ta-Da! We Have TWFW Blog Liftoff…

Blog Post #1. I know, it’s about freakin’ time I did a blog, but better (years) late than never, I suppose. Over the past few years, I’d looked around, saw the unending din of cyber-blather filling the airwaves, and asked myself, “Do I have something worthwhile to add or will I just be making more … Read more