Here’s something that’s always struck me as odd… freelance commercial writers sell writing as a service, but a surprising number of don’t use regular writing as a marketing tool. Or, at least they aren’t using client-focused professional blogs in that way. A client-focused blog isn’t strictly necessary to land clients, but if you’d rather attract … Read more
Every company that launches a product, builds a website, communicates with customers, attracts investors, or manages its public reputation relies on writers. Much of that work is taken on by independent professionals who understand not only how to write, but how to reach business goals with that writing. This kind of work is known as … Read more
A Well-Fed Writer Newsletter subscriber, Steven Cohen, asked to see examples of business cards for freelance writers. This post will share examples of business cards submitted by our fellow freelance commercial writers, including Cohen’s own, that you can use as inspiration for creating or updating your business cards. But first… let’s talk about whether or … Read more
Interviewing skills don’t only apply to journalists. As a freelance commercial writer, projects might require you to interview your own clients. That could mean pulling quotes for press releases, ghostwriting blog posts for business owners, ghostwriting trade features on behalf of clients, and much more. If interviewing isn’t something you’re accustomed to yet, no worries. … Read more
When preparing to market a new book, it’s important to create a marketing plan to guide your promotional work and help you reach the right readers and buyers. If you aren’t sure what that plan should include, you can start with this book marketing plan outline to point you in the right direction. This … Read more
Imagine finishing a web copywriting project, getting approval from your client, getting paid, and feeling the satisfaction that comes with that. Now imagine that client comes back weeks later asking for additional edits on that approved copy, all because their spouse, friend, or nephew read it and thought it could be spruced up. Scratch that. … Read more
Are you earning as much as you want to from your indie published books? Many authors aren’t happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book’s … Read more
Things are changing at the Well-Fed Writer, but hopefully in good ways. The blog is back. The newsletter will continue. There’s a new LinkedIn page to feature older and new shorter content. The books aren’t going anywhere (and will have new editions down the line). For the most part, what you love about the Well-Fed … Read more
Peter Bowerman is retiring. I’ve known this for a while, but some days it’s still tough to wrap my head around. Peter has been a constant in my freelance career–serving as inspiration, being a positive influence, and offering a friendly and supportive ear. I have copies of every version of The Well-Fed Writer. We’ve repeatedly … Read more
As the old saying reminds, “Everything has a season…” My season as a commercial writer and author of books on the subject is coming to a close. For the past year or so I’ve been pretty much retired. Yes, I’ve still published the E-PUB, and done a little coaching, but it’s been a while since I’ve … Read more