Income-boosting resources for commercial writers (a.k.a. copywriters, business writers, corporate writers, marketing writers, etc.)

Where the words “starving” and “writer” are never seen together in public…

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Income-boosting resources for commercial writers(a.k.a. copywriters, business writers, corporate writers, marketing writers, etc.)

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30% OFF SITE-WIDE thru DECEMBER 12! (Details)

Once upon a time, there was this salesperson at a video dating club (no lie…) who wanted to be a freelance writer. NOT someone who happily took on freelance writing jobs for .05 a word or $5 an hour. No “starving” writing careers for this boy. He was after well-paid freelance writing. One tiny problem: he had NO freelance writing background and NO paid professional writing experience. In fact, he had zero PAID freelance writing jobs to his name. Nada. Zilch.

One day, this guy stumbled across the field of “commercial” freelance writing, where writing buyers will pay smart, strategic freelance copywriters rates of $50-$125+ an hour. As money-making ideas for writers went, this was a pretty good one. The light bulb went on.

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Testimonials

Industry praise…

“When it comes to commercial copywriting, I implore you to listen to every word that comes from Peter Bowerman. There is NOBODY I’d recommend more than Peter, and you’ll see why the moment you dig into this excellent book. Peter walks the walk, applying his ideas to his everyday business. He cares enormously about helping you live the dream: his books have literally transformed the lives of tens of thousands of writers.”

Michael Stelzner, Author, Founder of Social Media Examiner

“When the first edition of The Well-Fed Writer first came out, I said it provided the best advice on how to make more money writing for corporate clients I had ever read. This new edition – expanded, up-to-date, and with even more sound strategies for freelance success – allows me to reaffirm my original opinion.”

Bob Bly, Copywriter Author of 75 books, including Secrets of a Freelance Writer

“This book is an incredibly comprehensive resource for starting your own freelance writing business. And in classic Bowerman style, it’s encouraging to the core. On virtually every page, you can just about hear Peter whispering, ‘Come on, you can do this!!’ in your ear. A terrific update to Peter’s original WFW titles.”

Pete Savage, Co-Author The Wealthy Freelancer www.TheWealthyFreelancer.com

"Peter has more experience helping writers make a good living than just about anyone I know. So I wasn’t surprised to find this updated edition of TWFW packed solid with valuable tips and strategies. His chapter on cold calling, particularly, is a must-read. As a 25-year copywriting veteran, I can tell you, there’s more practical advice here than in any other book of its kind I’ve ever read."

Steve Slaunwhite, Copywriter, Author Start and Run a Copywriting Business (and other writing titles)

"Over the years, I’ve recommended TWFW to countless aspiring copywriters who were eager for practical steps to take to find clients. With this new updated edition, it’s still far and away the best single source of information and inspiration for getting started as an independent writer for business clients."

Marcia Yudkin, Author and Copywriting Coach

"If you want to live the six-figure freelance writing dream, and are looking for the real nuts and bolts of HOW to do it, without the hype and hysteria, this latest book by Peter Bowerman is exactly what you need. Solid substance from cover to cover."

Nick Usborne, Copywriter, Author, Net Words Editor

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That works, he thought. Well, four months later, he was indeed a full-time, “paying-all-the-bills” freelance writer. After a few pretty groovy years like this, his freelance writing income rising each year, building a great commercial freelance writing portfolio, and living a free and flexible lifestyle most would kill for, he said…

“Whoa. This is a pretty cool life. Too good to keep a secret.” So he wrote (and self-published) a few books on the subject – in 2000, 2005, 2010 and the most recent one, in 2021 – that earned him some pretty nice recognition.

In 2014 (as an update to the initial 2007 version), building on his self-publishing success with his first four books (i.e., 100,000+ books/ebooks in circulation and a full-time living for 10-plus years), he self-published his fifth book, outlining in exhaustive detail exactly how he pulled that off.

In May 2002, he launched a free monthly e-newsletter, THE WELL-FED E-PUB (with a nifty menu format), which keeps his readers happily stuffed full of information and inspiration. And raving. Big time. In May 2022, the E-PUB turned 20, having never once missed an issue!

And this budding little empire kept growing. He did seminars, then teleseminars, and wrote specialty ebooks (including this one on his MOST successful marketing strategy for landing steady, well-paying jobs).

Then, for those writers looking for guidance in launching or rejuvenating their writing practices, he started one-on-one mentoring (also available for those self-publishing their magnum opi…) and group mentoring.

He added a knowledge base and links section, and a few years back, created a super-popular self-paced video-screen-capture-based course on how to actually write the most commonly encountered commercial writing projects. I’m thinking all that will keep you busy for a while!

I’m Peter Bowerman, that guy, and I’m glad you stopped by.

In the last decade, thanks to prolific downsizing and outsourcing across the business landscape, Corporate America is doing more with less. Fewer people, less resources, smaller budgets. The creative, marketing and communication departments are being scaled back or eliminated altogether. As a result, many organizations rely heavily on well-paid freelancers to get their work done – and not just because they have to.

Corporations outsource for good solid business reasons: They pay for what they need, only when they need it. They get fresh “outsider” perspectives. No salaries, vacations or benefits to pay (as a freelancer, I’m more than willing to take care of those things myself). And given the wide variety of writing projects, a stable of talented freelancers, each with different strengths, ensures the best writer for the job. Contrary to what you might read in the paper, downsizing and outsourcing have created some phenomenal opportunities for the independent and entrepreneurial-minded out there.

Add the countless opportunities with smaller companies that don’t have budgets for either those creative departments or high-priced agencies, but nonetheless, still need to create a wide variety of marketing materials. Put it all together and it spells rich opportunities for freelancers.

Russian studies major in college. One journalism course in high school and one in college. That’s it. Sales/marketing for 15 years before starting my writing business. But before you start in with, “Well, no wonder you were successful – you came from sales,” remember, I had no writing background, no writing experience, no writing training and I was entering a high-stakes writing field. Think I could’ve used that lack of experience to justify NOT taking the plunge? Um…yeaaaah.

In the last decade, thanks to prolific downsizing and outsourcing across the business landscape, Corporate America is doing more with less. Fewer people, less resources, smaller budgets. The creative, marketing and communication departments are being scaled back or eliminated altogether. As a result, many organizations rely heavily on well-paid freelancers to get their work done – and not just because they have to.

Corporations outsource for good solid business reasons: They pay for what they need, only when they need it. They get fresh “outsider” perspectives. No salaries, vacations or benefits to pay (as a freelancer, I’m more than willing to take care of those things myself). And given the wide variety of writing projects, a stable of talented freelancers, each with different strengths, ensures the best writer for the job. Contrary to what you might read in the paper, downsizing and outsourcing have created some phenomenal opportunities for the independent and entrepreneurial-minded out there.

Add the countless opportunities with smaller companies that don’t have budgets for either those creative departments or high-priced agencies, but nonetheless, still need to create a wide variety of marketing materials. Put it all together and it spells rich opportunities for freelancers.