Peter BowermanI got an email from a reader recently, spurred by one of my newsletter pieces (the “Appetizer” course of THIS issue). It’s a subject a bit different from the usual commercial freelancing fare on the blog, but thought it was worth running, given that it’s something any reasonably experienced commercial writer has no doubt encountered—whether … Read more
(Apologies for the LONG hiatus from the blog. Been up to my neck in selling my home of 26 years, shedding tons of stuff, packing, moving to a much smaller place (very liberating…), and getting settled in. So, to ease back in, I thought I’d keep it light…). So, a few weeks back, a dear … Read more
(Sorry for the delay in posting, but was in the process of upgrading the blog to a brand-new and far more stable WordPress theme. I know it looks very similar but that was one of the challenges. Hope you like!) Okay, so this isn’t a commercial-writing customer service story, but as an impressive example of … Read more
Got this email from a budding commercial freelancer in New Jersey, who wrote: I am in Central New Jersey, and I am seeing people who were previously “writers” now resurfacing as “marketing experts.” I’ve had a couple of them tell me that it’s not enough just to be a writer anymore, that you need to … Read more
So, I’ve been dealing with several cases of “scope creep” of late: when a copywriting project goes beyond the agreed-upon (in writing) parameters. We’d like to think it’s pretty cut and dried: If the project scope goes beyond what you contracted, they pay more. Period. And, sometimes it is easy, and the client “gets it,” … Read more
PB Note: A provocative post from Indianapolis-based commercial freelancer Andrea Emerson. I don’t agree with all her points in all situations, but it’s a solid and well-reasoned piece. And to me, it just underscores, yet again, that there’s no “One Right Way” to run your copywriting business. Takes a healthy level of confidence to take … Read more
So, I’m in the midst of renovating my townhome in Atlanta. The kitchen is done, and the upstairs bedrooms and baths are next. The guy I’m working with was incredibly hard to nail down. He first came by to discuss the kitchen in mid-November of last year, but it wasn’t till mid-March that he finally … Read more
Let’s explore a lighter subject–clever wordplay–given that it’s still summer and I’m not feeling so serious today… That’s probably because I just back from vacation not long ago. Escaped to the blessed cool of New England for a few weeks—a nice respite from Atlanta’s “95s” dog days (i.e., both the average high temps and humidity—yuck). … Read more
Cool guest post from Brett Stone, who sent me this last fall, when she was still a commercial freelancer (and commercial real-estate investor). She’s since moved into some new and exciting directions, leveraging her past experience and teaching women how to raise their wealth consciousness and create more of what they want in their lives. … Read more
I recently got an email from one of my sidecar-coaching clients—and a budding commercial writer. He’d made contact with an interested prospect who then sent him the following email: I’d like to get a quote for a first project with you – to try you out. If the first one goes well, we feel there’d … Read more