Peter Bowerman, freelance commercial writer and author of The Well-Fed WriterPeter Bowerman

Peter Bowerman, a veteran commercial copywriter (since 1994), popular speaker, workshop leader and coach, he is the self-published author of the four multiple-award-winning Well-Fed Writer titles (www.wellfedwriter.com), how-to standards on lucrative commercial freelance writing.

Big Changes Coming: Retirement Means Passing the Baton

by

As the old saying reminds, “Everything has a season…” My season as a commercial writer and author of books on the subject is coming to a close. For the past year or so I’ve been pretty much retired. Yes, I’ve still published the E-PUB, and done a little coaching, but it’s been a while since I’ve … Read more

Well-Fed for Life: How to Invest in (Cash) Cows

by

I’ve been working with a financial planner for close to 20 years now, and it’s one of the best decisions I ever made. I’ve come to realize how important regular investing is, and not just because it’s a “savings program.” For me, investing has become habit; I consider my monthly investments like any other financial … Read more

Let’s Clarify What we Mean by “Copywriting”

by

In addition to being called “freelance commercial writing,” our field is also known simply as “copywriting” (AND commercial copywriting, business copywriting, marketing copywriting, and others). But, if you’re relatively new to the field, and you hear the term “copywriting,” you’ll likely think of direct response copywriting. You know, the “long-letter” variety: 10-15 hype-filled (“Wait, there’s more!”) … Read more

Writers’ Resources

by

Whether you’re a new freelance writer or an experienced commercial writing pro, you’re bound to find something helpful in this collection of writers’ resources. From writers’ groups and organizations to resources for work-at-home parents juggling family and a freelance career, these resources can help you learn, grow, and succeed as a freelance commercial writer. General … Read more

I Want Your Stories of Social Contacts Leading to Paying Work…

by

In Chapter 11 of The Well-Fed Writer, entitled “The Well-Networked Writer,” I share a pile of stories from commercial freelancers everywhere, about landing writing work through unplanned, largely serendipitous social contacts. The moral: You never know where your next project might come from, so let the world know (in a low-key way, of course) what … Read more

Four Client-Repelling Mistakes, & What I Learned to Do Instead (Guest Post)

by

Great guest post from Matt Seidholz, a freelance healthcare content writer in Omaha, Nebraska. Hats off to Matt for having the courage to admit some of these classics, but I’m certain each of us have our own “Really??” stories from our early days that we’re not too proud of. But, we learn, correct and move on. Thanks, Matt! ******************* When I started commercial … Read more

Share Your “Here’s-How-I-Wowed-My-Client” Story…

by

The “APPETIZER” Series: The original version of this piece first appeared as an Appetizer course in The Well-Fed E-PUB in December 2015, and was one I wanted to run as a blog post (with minor alterations) in order to get input from many voices. So I’m on the phone a few weeks back with one … Read more

Why Good Marketing Writers Are a Little Like Good Dentists

by

Apologies for the long hiatus from the blog. As many of you know, I went on an adventure for the first three months of this year (see the photo albums linked from the Appetizer course in the March issue of The Well-Fed E-PUB), and slowly getting back into the swing of things. Thanks for coming … Read more

+ More