Jennifer MatternWith the introduction of e-readers it’s become almost essential for authors of print books to offer e-book versions of their works if they want to reach a broader market. But e-books have been around for a while now, and they serve purposes beyond being alternative versions of existing books. Sometimes it’s best to only e-publish … Read more
Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital to indie authors. Because indie publishing means you’re going into business and bringing your … Read more
[dropcap style=”font-size: 37px; margin-top:-2px; margin-bottom:-10px; margin-right:2px; color: #9b9b9b;”]D[/dropcap]o you want to publish a book in print? Do you really need the backing and validation of a traditional publisher, or can you go it alone? Indie publishing is actually a balance more than the antithesis of a traditional publishing contract. [quote] You choose the best people … Read more
Let’s go over some common components of the author (or book) media kit. While most of these will work for a hard copy media kit / press kit, let’s focus on online author media kits (those in newsroom formats on your website or downloadable .pdf files). Author Media Kit Components – Essential Author bio Published … Read more
Most authors and publishers these days understand that online book promotion is important, whether for a new release or encouraging sales of existing titles. Blogger relations can play a significant role in the success, or lack thereof, of your online book marketing efforts. Blogger relations is a topic somewhat regularly discussed among PR and social … Read more
Does the thought of having to travel across the country (or further) to deal with interviews and book signings make you cringe as an author? Would you rather be home working on your next book instead? The good news is that virtual publicity tours have been picking up steam for a while now in the … Read more
Before you can think about promoting your book, you have to identify your target market – the people most likely to buy your book. Why? Because if you don’t properly target your audience, you’ll waste time and money on ineffective marketing or promotional tactics. Planning is as important in marketing a book as it is … Read more
How much should you charge for your e-book? How do you set your e-book’s price? There’s no single right answer for every person or every e-book. However, there are a few factors that every e-book author should consider when setting a price that works for them: 1. What You Need to Earn Start by thinking … Read more
When should you send a press release about your book to the media? When (and why) will they care? In this Digital Age, it’s relatively easy for anyone to write up a basic press release and publish it online inexpensively. However, that doesn’t mean that you should just because you can. One of my biggest … Read more
Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, … Read more