VOLUME 18, ISSUE 4 – APRIL 2019 THIS MONTH’S MENU: I. APPETIZER: PROFESSIONALISM + RELIABILITY = POWER & PROFITS Yours Truly Serves Up THE Easiest Way to Have Clients Justify Paying You Well! II. “FIELD” GREENS: WHEN “CRYSTAL CLEAR” IS ANYTHING BUT! Copywriting Pro Reminds: Always Look at Your Offerings Through Viewers’ Eyes! III. MAIN … Read more
VOLUME 18, ISSUE 3 – MARCH 2019 THIS MONTH’S MENU: I. APPETIZER: ARE YOU “POSITIONED” FOR GREATER PROFITABILITY? Commercial Clients Pay More for Projects that Would Earn Less Elsewhere II. “FIELD” GREENS: HOW MUCH LEARNING IS TOO MUCH? OH FLCW’s “Instructional Detox” Leads to More Focus, Responsibility AND Earnings! III. MAIN “MEAT” COURSE: THE 4 … Read more
VOLUME 18, ISSUE 2 – FEBRUARY 2019 THIS MONTH’S MENU: I. APPETIZER: THE POWER OF STARTING The First Step Is Always the Hardest, But Reality Vanquishes Irrational Fears II. “FIELD” GREENS: GOOD WRITERS STUDY LIFE Marketing Maven: Immersion in Humanities Is Best Marketing Training Going III. MAIN “MEAT” COURSE: THE POWER OF LETTING GO (OF … Read more
VOLUME 18, ISSUE 1 – JANUARY 2019 THIS MONTH’S MENU: I. APPETIZER: WILL YOUR “WELL-FED LIFE” LAST FOR THE REST OF LIFE? “The Cow Story” Illustrates the Math Behind Powerful Retirement-Style Investing! II. “FIELD” GREENS: HOW HIGH IS YOUR RELIABILITY BAR? FL FLCW Serves Up Tough Love to Slack Freelancer! III. MAIN “MEAT” COURSE: THE … Read more
VOLUME 17, ISSUE 12 – DECEMBER 2018 THIS MONTH’S MENU: I. APPETIZER: HAVE YOU GONE BACK TO THE FUTURE? Yours Truly Affirms Truism: Reach Out to Old Clients, Land New Work II. “FIELD” GREENS: WHEN CLIENTS ASK, “YOU DONE X-TYPE PROJECT?” If the Answer Is No, This Smart Script Can Overcome Client Objections! III. MAIN … Read more
VOLUME 17, ISSUE 11 – NOVEMBER 2018 THIS MONTH’S MENU: I. APPETIZER: SUCCESS IS SIMULTANEOUSY SO SIMPLE & SO DIFFICULT Tele-Class Unwittingly Reveals that Secret Formulas Are the Easy Part of Success II. “FIELD” GREENS: WHY FLCWS GET PAID BETTER… Yours Truly “Shepherds” Scattered Client, Earns Trust & a Healthy Fee III. MAIN “MEAT” COURSE: … Read more
VOLUME 17, ISSUE 10 – OCTOBER 2018 THIS MONTH’S MENU: I. APPETIZER: DISCOVERING THE “OTHER” WRITING WORLD Yours Truly Cheers FLCW’s Transition to a “Higher-Writing-Income” Mindset II. “FIELD” GREENS: INVESTING IN YOUR BUSINESS? NC FLCW: True Writing Professionals Spend Time and Money on Marketing III. MAIN “MEAT” COURSE: THE POWER OF A QUALIFICATION FORM More … Read more
VOLUME 17, ISSUE 9 – SEPTEMBER 2018 THIS MONTH’S MENU: I. APPETIZER: BETTER MARKETING-WRITING CHOPS = BETTER RATES New Prospect Shares His Struggle to Find Writers Who “Get” Marketing Writing! II. “FIELD” GREENS: 5 REASONS NOT TO DISCOUNT YOUR SERVICES NC FLCW’s Hard-Won Experience for Keeping Your Rates and Self-Respect High! III. MAIN “MEAT” COURSE: … Read more
VOLUME 17, ISSUE 8 – AUGUST 2018 THIS MONTH’S MENU: I. APPETIZER: HOW DOES ONE GET TO HAPPY? Pondering the Age-Old Question, and with Help, Reaching a Healthy Resolution II. “FIELD” GREENS: HABITS—THE BUILDING BLOCKS OF SUCCESS GA Ex-FLCW/Business Coach: Focus on Building Habits, Not Perfection! III. MAIN “MEAT” COURSE: IS YOUR FREELANCING THINKING GROWING? … Read more
VOLUME 17, ISSUE 7 – JULY 2018 THIS MONTH’S MENU: I. APPETIZER: THE HAPPY OVERESTIMATION Yours Truly: If You’re Up When “Over,” Don’t Be Down When “Under.” II. “FIELD” GREENS: A SIMPLE, PROVEN LEAD-GENERATION TACTIC TX FLCW Shares “The Email Template That’s Landed Me a Lot of Work” III. MAIN “MEAT” COURSE: ONE NICHE, TWO … Read more