VOLUME 20, ISSUE 10 – OCTOBER 2021 THIS MONTH’S MENU: I. APPETIZER: START WITH THE END IN MIND How I Went from $33K in Debt to $50K Up (& Other Lessons in Trusting…) II. “FIELD” GREENS: WHY & HOW TO QUOTE FLAT RATES Yours Truly’s Reply to a Writer’s Question about Hourlies III. MAIN “MEAT” … Read more
VOLUME 20, ISSUE 9 – SEPTEMBER 2021 THIS MONTH’S MENU: I. APPETIZER: EASY WORK &HIGH PAY? What Good Clients REALLY Want (AND Will Pay Well for…) II. “FIELD” GREENS: GOT CLIENT TESTIMONIALS? Marketing Pro Delivers Solid How-to for Strong, Effective Blurbs III. MAIN “MEAT” COURSE: MAKING PROSPECTING HAPPEN Small-Biz Writing Coach: 3 Strategies for Prospecting … Read more
VOLUME 20, ISSUE 8 – AUGUST 2021 THIS MONTH’S MENU: I. APPETIZER: DO CLIENTS LOVE WORKING WITH YOU? An Ode to the Ever-Crucial “Cool-Breeze” Factor II. “FIELD” GREENS: WANT TO GET PAID TO TRAVEL? The Commercial Writer’s Best Side Gig (+ Conference Info!) III. MAIN “MEAT” COURSE: THE GOLDEN-GOOSE PRESS RELEASE? From “One-Off” Press Release … Read more
VOLUME 20, ISSUE 7 – JULY 2021 THIS MONTH’S MENU: I. APPETIZER: GUESS WHAT? BUSINESS IS REALLY GOOD. Small-Biz Coach: Writers Are Thriving Now (AND Raising Their Rates!) II. “FIELD” GREENS: IS COLD CALLING PASSÉ, NOW? Debunking (Again) the “Cold Calling’s-for-the-Desperate-&-Doesn’t-Work” Trope III. MAIN “MEAT” COURSE: HOW TO GROW WHILE STAYING LEAN Small-Biz Coach: Scale … Read more
VOLUME 20, ISSUE 6 – JUNE 2021 THIS MONTH’S MENU: I. APPETIZER: LISTENING TO LAST-MINUTE IDEAS? Pay Attention to Gems that Come AFTER Your Work Is “Done” II. “FIELD” GREENS: 3 EMAIL BEST PRACTICES Demonstrate Professionalism, Detail-Orientation, Clarity and User-Friendliness III. MAIN “MEAT” COURSE: GOT “GHOST BLOGGING”? PR Writing Pro: Don’t Miss These “Hidden” High-$ … Read more
VOLUME 20, ISSUE 5 – MAY 2021 THIS MONTH’S MENU: I. APPETIZER: WHEN CLIENT EDITING GOES AWRY Diplomatically Ensuring “Showable” Samples (AND Impressed Clients…) II. “FIELD” GREENS: “BIG-SCARY-DOG” MARKETING WRITING Atlanta FLCW Applies Wise Mom’s Crisis De-escalation Strategy to Copywriting III. MAIN “MEAT” COURSE: THE FIRST QUESTION TO ASK Small-Biz Coach: Ask These Questions to … Read more
VOLUME 20, ISSUE 4 – APRIL 2021 THIS MONTH’S MENU: I. APPETIZER: AN ODE TO THE “NEVER-GIVE-UPPERS” AMONGST US Pondering BIG Undertakings (like my new book) & Those Who Pull Them Off II. “FIELD” GREENS: “WHAT AM I MISSING HERE?” Atlanta Creativity Guru: This Important Question Can Enrich Any Writing Project III. MAIN “MEAT” COURSE: … Read more
VOLUME 20, ISSUE 3 – MARCH 2021 THIS MONTH’S MENU: I. APPETIZER: DO YOU CONTROL YOUR DEVICES—OR VICE VERSA? When All FLCWs Have Is Our Time, We Need to Protect It. II. “FIELD” GREENS: ARE YOU PERSONALIZING YOUR BUSINESS? Marketing Pro: Answering All Your Email Humanizes You and Delivers Benefits. III. MAIN “MEAT” COURSE: WHAT … Read more
VOLUME 20, ISSUE 2 – FEBRUARY 2021 THIS MONTH’S MENU: I. APPETIZER: DON’T (ALWAYS) WATCH THE CLOCK! With New Clients, Getting Up to Speed on YOUR Dime Builds Client Loyalty II. “FIELD” GREENS: “COMPANY-SPEAK” TO “CUSTOMER-SPEAK” ATL FLCW’s Ebook Translates Boring “Client-ese” Into Compelling Copy III. MAIN “MEAT” COURSE: FIVE LUCRATIVE PR WRITING PROJECTS PR-Writing … Read more
VOLUME 20, ISSUE 1 – JANUARY 2021 THIS MONTH’S MENU: I. APPETIZER: THE MASSIVE MARKETING-WRITING OPPORTUNITY Article Underscores the Unfathomably Immense U.S. Market for Writing Services II. “FIELD” GREENS: DITCH THE DOOM ‘N GLOOM! ATL FLCW Shares: From 2020 Emotional Rollercoaster to Near-Best Year Ever! III. MAIN “MEAT” COURSE: 4 WAYS TO EARN MORE IN LESS … Read more