VOLUME 22, ISSUE 7 – JULY 2023 THIS MONTH’S MENU: I. APPETIZER: STARING ChatGPT IN THE EYE Dealing with the AI Reality by Educating, Diversifying & Adopting II. “FIELD” GREENS: FROM COPYWRITER TO PUBLISHER: 5 LESSONS AZ FLCW Shares Advice to Aspiring Authors III. MAIN “MEAT” COURSE: THE SLOT MACHINE Biz Coach Powerfully Reframes Cold … Read more
VOLUME 22, ISSUE 6 – JUNE 2023 THIS MONTH’S MENU: I. APPETIZER: WHO’S MOST LIKELY TO HIRE US? Writer’s Question Makes False Assumption (BUT Has an Answer) II. “FIELD” GREENS: FAILURE TO LAUNCH? How to Deal with Projects that Never Start III. MAIN “MEAT” COURSE: 6 WAYS TO HOOK THE ‘SCANNING EYE’ Atlanta Copywriter: Tips … Read more
VOLUME 22, ISSUE 5 – MAY 2023 THIS MONTH’S MENU: I. APPETIZER: PRICE IT BEFORE YOU WRITE IT! Yours Truly Breaks His Own Rule, Emerges Slightly Scathed… II. “FIELD” GREENS: WHO SAYS YOUR RATES ARE TOO HIGH? Don’t Try to Woo Low-Ballers; Find Your Ideal Client “Fee-Fit”! III. MAIN “MEAT” COURSE: FIND & CAPTURE YOUR … Read more
VOLUME 22, ISSUE 4 – APRIL 2023 THIS MONTH’S MENU: I. APPETIZER: LESSONS FROM JOSEPH PULITZER Knowing His Audience Turned Around a Losing Newspaper II. “FIELD” GREENS: GOT CANVA? Learning Some Simple Design Has Its Place III. MAIN “MEAT” COURSE: CONTENT VS. COPY Veteran Content Pro Serves Up Primer on Powerful Content Writing IV. DESSERT: … Read more
VOLUME 22, ISSUE 3 – MARCH 2023 THIS MONTH’S MENU: I. APPETIZER: WORRIED ABOUT ChatGPT? Why You Should/Shouldn’t Be, & How to “AI-Proof” Yourself II. “FIELD” GREENS: FROM CLIENT INTEREST TO ASSIGNED PROJECT Good News: It’s About Being a Competent Pro—NOT Magic Words III. MAIN “MEAT” COURSE: FROM “ORDER TAKER” TO STRATEGIST Business Coach for … Read more
VOLUME 22, ISSUE 2 – FEBRUARY 2023 THIS MONTH’S MENU: I. APPETIZER: WHEN CONTENT “MOVES THE NEEDLE” Happy Client Finds My Content Goes Beyond “Educating” II. “FIELD” GREENS: IT’S NOT ABOUT US Creativity Coach: Keep Your Focus on Your Client’s Challenges III. MAIN “MEAT” COURSE: WEB DESIGNERS NEED WRITERS Web Design + Copywriters = Better … Read more
VOLUME 22, ISSUE 1 – JANUARY 2023 THIS MONTH’S MENU: I. APPETIZER: ARE YOU HAPPY? WRONG QUESTION… Why Aiming for Contentment—Via Competence—Is a Wiser Bet II. “FIELD” GREENS: A “WELL-FED LIFE” FOR THE REST OF YOUR LIFE “The Cow Story” Illustrates the Math Behind Powerful Retirement-Style Investing! III. MAIN “MEAT” COURSE: PURSUING A NEW MARKET? … Read more
VOLUME 21, ISSUE 12 – DECEMBER 2022 THIS MONTH’S MENU: I. APPETIZER: A HOLIDAY SAMPLER A Big Sale, a Holiday Treat & a Phishing Warning II. “FIELD” GREENS: GOT CONSULTANT CLIENTS? A Good Example of Why this Customer Segment Is Worth Pursuing… III. MAIN “MEAT” COURSE: KNOW HOW GOOD YOU HAVE IT? Gratitude for a … Read more
VOLUME 21, ISSUE 11 – NOVEMBER 2022 THIS MONTH’S MENU: I. APPETIZER: STRATEGIES FOR CATCHING & KEEPING CLIENTS “You Had Me at PDF,” Refer Madness & Strategic Stalking II. “FIELD” GREENS: THE FIVE VIRTUES OF A GOOD WRITER Wisdom from Legendary Journalist & Author, Henry Hazlitt III. MAIN “MEAT” COURSE: GOT PROJECT FATIGUE? Six Strategies to Overcome (& … Read more
VOLUME 21, ISSUE 10 – OCTOBER 2022 THIS MONTH’S MENU: I. APPETIZER: WHAT A BARGAIN WE ARE… Good Marketing Writers MAKE—don’t COST—a Company Money… II. “FIELD” GREENS: HANG IN THERE. IT GETS EASIER. NYC FLCW Shares the Benefits of Persistence and Determination III. MAIN “MEAT” COURSE: GOT AUTHOR CLIENTS? Tapping the Potential of Copywriting for … Read more