When should you send a press release about your book to the media? When (and why) will they care? In this Digital Age, it’s relatively easy for anyone to write up a basic press release and publish it online inexpensively. However, that doesn’t mean that you should just because you can. One of my biggest … Read more
Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, … Read more
Press releases can be an important component of a book publicity campaign. Here is a free sample press release template which you can use to announce the launch of a new book. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Enjoy! … Read more