Media Center

Welcome to the Well-Fed Writer Media Center. Browse the information below for background information, testimonials, cover images, and more for journalists and bloggers interested in covering the book or other products under the Well-Fed Writer brand.

To the Media

What Sets The Well-Fed Writer apart?

With the countless “how-to” writing guides flooding the market, you might be tempted to dismiss the The Well-Fed Writer as just a one more addition to the growing pile. Not so fast… What makes it different?

Focus on High-Income “Commercial” Writing

Most writing books either concentrate on the craft of writing or discuss arenas of freelancing with dubious and unpredictable financial potential (i.e., magazine article writing, novels, children’s books, etc.).

The Well-Fed Writer focuses on the lucrative and surprisingly accessible arena of commercial writing – freelancing for Corporate America – where hourly rates range from $50-125+ and 10+ years of corporate downsizing has created more opportunities than ever before.

While TWFW avoids romanticizing the field (while many commercial projects are fun, interesting and creatively rich, there IS more fulfilling writing out there), it doesn’t apologize for its emphasis on writing that makes money – good, steady money – an often off-limits subject in the eyes of those who would preserve the artistic “purity” of writing.

Exhaustive Detail

Building a business requires more than general concepts; it demands detail.

Feedback from readers and reviewers says it all: “…answers every conceivable question…everything you need to know to start a business…leaves no stone unturned…doesn’t just tease and promise but delivers all the nitty-gritty business-building detail…”

This book isn’t theoretical in its approach; TWFW chronicles every step I took in building my own successful commercial writing business to financial self-sufficiency in under four months.

In addition, it includes robust marketing sections, chapters on building the business part-time, in smaller markets and in unusual niches and filled with firsthand accounts from commercial writers across the spectrum.

Lighthearted, Engaging Style

This book isn’t a dry read. With a fun, humorous, irreverent style, it book keeps readers entertained…and reading.

Award-Winning Books

All three Well-Fed Writer titles have either won awards or were finalists in their category. The most recent 2010 updated edition of TWFW has garnered FOUR awards. See the full accolade roster below.

Check Out “News Pegs” (up top)

This subject has a LOT more topical angles – angles that are exceptionally relevant to your readers/viewers/listeners – than you might ever imagine. Visit the “New Pegs” link at left to explore the many ways to approach this timely subject.

I sincerely appreciate your taking the time to explore my site. I am confident that it can be an extremely valuable resource for your readers, viewers and listeners. At left you’ll find many of the tools you need to help make your job easier. Please let me know if I can provide anything else!

Peter Bowerman
peter@wellfedwriter.com


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Peter Bowerman, freelance commercial writer and author of The Well-Fed Writer
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freelance commercial writer, Peter Bowerman
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Press Release

Press Release for The Well-Fed Writer

FOR IMMEDIATE RELEASE

New Economy Offers Writers the Chance to Swap “Starving” for “Well-Fed”

Atlanta, GA — The downsizing of Corporate America – from small firms to Fortune 100 behemoths – continues. Unemployment swells. But one writer and author says that’s good news for freelance writers looking to move from starving to “well-fed.”

According to Peter Bowerman, veteran “commercial” freelance writer and author of the 2010 edition of The Well-Fed Writer,  “In a downturn, often the first departments of a company to get pared down or eliminated altogether are marketing and communications. Yet, the work still has to get done, and smart, strategic, creative freelancers can help pick up the slack.”

In the last downturn, according to Bowerman, companies learned the benefits of the freelancer model – benefits that are even more attractive and compelling today. Bowerman notes: “Many companies are asking themselves, ‘Why pay salaries and benefits when freelancers – offering a range of talent and fresh ‘outsider’ perspectives – give us only what we need, and only when we need it.’ While the economy may take away full-time jobs, it often gives back freelance work to the entrepreneurially-minded.”

Indeed, as many have discovered, entrepreneurship is on the rise, as those long out of work and seeing the job market only get tighter realize they need to get creative to pay the bills. And launching their own business can be a better bet than waiting for “things to turn around.” As Bowerman points out, “There are countless folks out there who’ve always dreamed of being writers, and here’s a bona fide path to not only a writing career but a profitable one.”

The Well-Fed Writer (2010), is the updated compilation of Bowerman’s two original WFW titles: the 2000 award-winning Book-of-the-Month Club selection of the same name, and the 2005 triple-award-finalist companion volume, TWFW: Back For Seconds. Bowerman bills the book as, “a detailed how-to guide to help writers start a lucrative commercial freelancing practice: writing for businesses and creative agencies, and for hourly rates of $50-125+.”

With a nod to the fear and loathing many writers have for “sales” and “marketing,” Bowerman includes an entire chapter in his new book to demystifying what he refers to as “The Panic Pair.” As Bowerman observes, “Sales and marketing, once dissected, simply aren’t anywhere near as terrifying as many build them up to be. Those who can get comfortable with a few cornerstone concepts can position themselves nicely to both be a valuable partner to business entities and make an exceptionally handsome living as a writer.”

Drawing a contrast to magazine writing (what many think of as “freelance writing”), which, as an industry, has experienced its own dramatic bloodletting of late, Bowerman says, “Why spend 20-25+ hours slaving over an article that might pay a flat $300 and then fight for your money, when you could do a marketing brochure, case study, direct-mail campaign or more, in a fraction of the time, bill all your hours at an average $75-$125/hour and get paid in 30 days?”

Media: Contact author for interviews or review copies. Visit the author’s web site at wellfedwriter.com (“Attn: Media”) for cover art, author pix, sample chapter, testimonials, “news pegs,” sections for at-home Moms, 55+, and much more. The book retails for $19.95 and can be purchased through wellfedwriter.com now and in bookstores and on Amazon.

BOOK MILESTONES:

The Well-Fed Writer – Updated 2010 Edition

  • Winner (First Place): INDIE Awards (Writing/Publishing)
  • Winner (Second Place): IPPY Awards (Writing/Publishing)
  • Winner (Second Place): Axiom Business Book Awards (Reference)
  • Winner (Second Place): ForeWord Magazine Book of the Year Awards

The original 2000 Edition of TWFW earned the following accolades:

Book-of-the-Month Club selection: Winter/Spring 2001

Quality Paperback Book Club selection: Spring 2001

Writer’s Digest Book Club selection: July 2000
– Second best-selling Featured Alternate in more than two years)

Second-place: ForeWord Magazine 2000 Book of the Year Awards (Career category)

Finalist: Publishers Marketing Association 2000 Ben Franklin Awards (Best First Book)

Honorable Mention: 2000 Writers Digest National Self-Published Book Awards

The Well-Fed Writer:
The Well-Fed Writer: Financial Self-Sufficiency As a Commercial Freelancer in Six Months or Less
(2010, Fanove, Atlanta, Georgia)
ISBN: 0-9670598-7-7
368 pages, 6” x 9”, Index, Appendices, $19.95, trade paper

Author Bio:

Since 2000, Peter Bowerman has been helping freelance writers and self-publishing authors separate the words “starving” and “writer,” and make a GOOD living from their words. A veteran commercial copywriter, popular speaker and workshop leader, he is the self-published author of the three multiple-award-winning Well-Fed Writer titles (wellfedwriter.com), how-to “standards” on lucrative “commercial” freelance writing.

He chronicled his self-publishing success (100,000 copies of his books/ebooks in print and a full-time living for 10+ years) in the 2007 release (and its 2014 update—both multiple-award-winners): The Well-Fed Self-PublisherHow to Turn One Book into a Full-Time Living.

Since 2002, he has been a coach for commercial-writing startup and self-publishing ventures. In 2010, he launched the Title Tailor, providing publishers and self-publishing authors with help in creating book titles and back-cover copy (www.titletailor.com).

CONTACT:
Peter Bowerman, Author
Fanove Publishing
770/438-7200
peter@wellfedwriter.com
wellfedwriter.com


Author Bio

Bio for Peter Bowerman

About Peter Bowerman

Peter Bowerman is a freelance commercial writer and author of multiple books including the award-winning The Well-Fed Writer and The Well-Fed Self-Publisher.

In 1993, after a 15-year career in sales and marketing, Peter turned to freelance commercial writing. With NO industry experience, NO previous paid writing experience and NO writing background, he built a commercial freelancing business in Atlanta, Georgia, from fantasy to full-time in less than four months.

Peter’s list of past or present corporate clients includes The Coca-Cola Company, BellSouth, IBM, UPS, Holiday Inn, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, Georgia-Pacific, The Cartoon Network, the CDC, The American Heart Association and many others.

Together, his six self-published books and related products and services provided him with a full-time living for 10+ years. He has published over 300 articles and editorials, is a popular speaker and seminar leader, and is a professional coach for both commercial freelancing business start-up and self-publishing endeavors.

Learn more about Peter Bowerman.


Sample Chapter

Read a Sample Chapter of The Well-Fed Writer

Click the button below to download or open a .pdf version of a sample chapter from The Well-Fed Writer

Read the sample chapter (.pdf).


Table of Contents

Preview the TOC for The Well-Fed Writer

Click the button below to download or open a .pdf version of the table of contents for The Well-Fed Writer.

Download the TOC (.pdf).


Testimonials

Testimonials for The Well-Fed Writer

“When it comes to commercial copywriting, I implore you to listen to every word that comes from Peter Bowerman. There is NOBODY I’d recommend more than Peter, and you’ll see why the moment you dig into this excellent book. Peter walks the walk, applying his ideas to his everyday business. He cares enormously about helping you live the dream: his books have literally transformed the lives of tens of thousands of writers.”

Michael A. Stelzner, Author
Writing White Papers: How to Capture Readers and Keep Them Engaged
www.WritingWhitePapers.com

“When the first edition of The Well-Fed Writer first came out, I said it provided the best advice on how to make more money writing for corporate clients I had ever read. This new edition – expanded, up-to-date, and with even more sound strategies for freelance success – allows me to reaffirm my original opinion.”

Bob Bly, Copywriter
Author of 75 books, including
Secrets of a Freelance Writer

“Peter has more experience helping writers make a good living than just about anyone I know. So I wasn’t surprised to find this updated edition of TWFW packed solid with valuable tips and strategies. His chapter on cold calling, particularly, is a must-read. As a 15-year copywriting veteran, I can tell you, there’s more practical advice here than in any other book of its kind I’ve ever read.”

Steve Slaunwhite, Copywriter, Author
Start and Run a Copywriting Business (and other writing titles)
Publisher, www.ForCopywritersOnly.com

Read more testimonials for The Well-Fed Writer.


Book Synopsis

Synopsis for The Well-Fed Writer

BOOK SYNOPSIS – The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less

PREMISE: Writing drives business. In the course of communicating with customers (both consumers and other businesses) and employees, companies of all sizes generate an enormous volume of writing projects. While much of it gets done in-house, in today’s downsized business world, outsourcing is king. Many companies are asking: “Why pay salaries and benefits when freelancers – offering a wide range of talent and fresh ‘outsider’ perspectives – give us only what we need, and only when we need it?” Freelancing for companies is called “commercial” writing.

BACKGROUND: In 1993, in less than four months, Peter Bowerman built a lucrative “paying-all-the-bills” commercial writing practice: writing for businesses, large and small and for hourly rates of $50-125+ (and did so with NO industry contacts, previous paid writing experience or writing training).

In 2000, he released The Well-Fed Writer, a detailed blueprint to help others do the same. The book went on to become an award-winning Book-of-the-Month Club selection. In 2004, he released a companion volume (95% new content), TWFW: Back For Seconds (a triple-award finalist), to fill in the gaps left by the original title.

The new 2010 edition of The Well-Fed Writer includes the heavily updated content of BOTH original titles.

EXPLODING MYTHS: In its 368 pages, this new edition demolishes the stereotype of the “starving writer,” and with the same level of exhaustive how-to detail that earned the original titles high marks from readers. Indeed, the book assumes nothing on the part of readers other than decent writing ability and a desire to turn it into a handsome living.

Drawing from the author’s own experiences and those of dozens of commercial writers worldwide, TWFW shows why it’s a promising field for good writers, what qualities you need to succeed, how to get started (including strategies for building a portfolio), where the projects are, how to land them, what to charge, how to get paid, how to get hired again and again – even with less-than-brilliant writing ability and much more.

EASING FEARS: While marketing strategies fill the book, TWFW acknowledges the deathly fear of Sales and Marketing harbored by most “creatives,” and devotes an entire early chapter to demystifying the “Panic Pair” and helping readers develop a “marketing mindset” – minus the pulse-pounding anxiety.

In addition, the book speaks to writers with unusual writing niches as well as those building the business part-time or in smaller markets. Marketing by phone, email, direct mail, web sites and networking are all covered.

AUDIENCES: Writers (seasoned and aspiring), at-home Moms, ex-journalists and PR people, home-based business-seekers, 55+ career-changers, and others will all find TWFW a useful tool to start, build and manage an unusually profitable writing business.


News Pegs

News Hooks for Journalists and Reviewers

To make your job as a journalist or book reviewer even easier, consider some of the following “news pegs” for this subject:

1) GOODBYE, STARVING WRITER: The topic speaks to all seasoned and aspiring writers, eager to demolish the cliche of the “starving writer.” Here’s a bona fide way to earn $50-125+ an hour as a writer. Most people would imagine that, typically, companies large and small would handle all their writing needs in-house, and that’s absolutely not the case. Sure, plenty do, but downsizing and outsourcing has many companies runner leaner than ever and replying on experienced (and well-paid) freelancers to help them.

2) UNEMPLOYED-TO-SELF-EMPLOYED: As the ranks of the unemployed swell, many of those out of work for an extended period of time and seeing little movement in the job market, will be driven by economic necessity to start their own businesses. Those with strong writing ability can leverage those skills and relevant career experience into writing for their former field, and do it with minimal start-up costs and overhead.

3) UNEMPLOYED-CAREER-REASSESSMENT: Many newly unemployed (especially those receiving a decent severance) are taking time to think through their next career steps. For those with strong writing skills and a love of the craft, the commercial writing field can offer the chance to write for a living and make an income that can, over time, easily rival their past salary. Career reassessment is especially strong among singles or couples with no kids – two groups with more freedom to exercise new career options driven by desire and passion over strict and immediate financial concerns.

4) LEANER COMPANIES = MORE OUTSOURCING: As companies large and small shed employees (especially in marketing and communications departments), by definition, they’re more likely to need to outsource communications needs. In so doing, they will enjoy the historic pluses of going “outside”: no salaries/benefits to provide; buying only the services they need only when they need them; fresh “outsider” perspectives; and access to a wide range of talent. Indeed, trends like these are part and parcel of…

5) THE CHANGING FACE OF “WORK”: People are finding the traditional workplace increasingly less desirable. With higher percentages of company-provided health insurance premiums to pay, and shrinking or vanishing company contributions to pensions/401(k)’s, the historic pluses of traditional employment are losing their luster (THE historic plus – job security – is long gone). This shift is driving more to self-employment, and again, those with strong writing skills will find the commercial writing field a great way to leverage years of career experience into a low-overhead start-up opportunity.

6) AT-HOME MOMS: For the many at-home Moms who know they’re good writers, and who, as much as they love being Moms, would love to leverage their past career experience into a flexible, lucrative full- or part-time income, this topic has appeal. Many approach their old company or industry, and position themselves as the insider who knows the business, the culture, the vernacular, and, as such, has no learning curve and minimal “ramp-up” time. See https://wellfedwriter.com/attention-moms/.

7) HOME-BASED BIZ: The home-based business movement is huge and growing by the day. For those who know they write well, and want to channel that skill into a profitable direction and do it all from their home can find rich opportunities in this field.

8) “MATURE” AMERICA: The combination of healthy income potential and “on-my-own-terms” lifestyle flexibility makes this field an appealing draw for those either nearing or smack dab in the midst of “retirement.” And given the vast array and volume of commercial work out there, for many, it’s simply a matter of re-directing past career experience into a profitable writing direction.

9) CORPORATE FLIGHT: As more people leave the ranks of the conventionally employed (by choice or not…), many are seeking to recapture true quality of life, something that often comes as part of working for oneself. Again, one can leverage past industry experience to carve out a new life rich in time, flexibility and handsome income. And many further discover that while they may have hated their jobs in X industry, simply writing about that industry from the comfort of their home, and on their terms, is a whole different ball game.

10) BAD BUSINESS WRITING: In the past year, the media has highlighted the sad state of writing skills in the business world. This reality represents a golden opportunity for those who CAN write well to help corporate America communicate better. (See: The New York Times, December 7, 2004: “What Corporate America Can’t Build: A Sentence,” by Sam Dillon)


Book Milestones

The Well-Fed Writer and The Well-Fed Self-Publisher titles have won plenty of awards over the years. Read about past book awards.


Blurbs

Blurbs You Can Use

Just “cut ‘n paste” one of these ready-to-go blurbs into your web or print publication. Feel free to edit as needed!

Love to write but hate to starve? Peter Bowerman, author of The Well-Fed Writer, the award-winning “standard” on lucrative commercial freelancing (writing for business entities at hourly rates of $50-125+) has released his companion volume, TWFW: Back For Seconds. Buyers who purchase either book through his site (wellfedwriter.com) get free shipping and some nice free e-book bonuses. Check it out!

Attn: Aspiring Writers! Want to turn your love in your living? Peter Bowerman, author of The Well-Fed Writer, the award-winning “standard” on lucrative commercial freelancing (writing for business entities at hourly rates of $50-125+), has released his companion volume (95% new content), TWFW: Back For Seconds. Buyers who purchase either book through his site (wellfedwriter.com) get both FREE shipping and a FREE e-book bonus.

Attn: Writers! Love being a writer but could use a raise? Peter Bowerman, author of The Well-Fed Writer, the award-winning “standard” on lucrative commercial freelancing (writing for business entities at hourly rates of $50-125+), has released his companion volume (95% new content), TWFW: Back For Seconds. Buyers who purchase either book through his site (wellfedwriter.com) get both FREE shipping and a FREE e-book bonus.

Attn: Moms! Love to write? Looking for a flexible, lucrative sideline income? Peter Bowerman, author of The Well-Fed Writer, the award-winning “standard” on lucrative commercial freelancing (writing for business entities at hourly rates of $50-125+), has released his companion volume (95% new content), TWFW: Back For Seconds. Buyers who purchase either book through his site (wellfedwriter.com) get both FREE shipping and a FREE e-book bonus.

Attn: Rat-racers! Love to write? Desperate to leave the grind and do your own thing? Peter Bowerman, author of The Well-Fed Writer, the award-winning “standard” on lucrative commercial freelancing (writing for business entities at hourly rates of $50-125+) has released his companion volume (95% new content), TWFW: Back For Seconds. Buyers who purchase either book through his site (wellfedwriter.com) get both FREE shipping and a FREE e-book bonus.


Online Publicity

The Well-Fed Writer series have caught the attention of online outlets across the spectrum and across the world – from mainstream media to sites catering to writers, home-based business seekers, at-home-Moms and many others. Since mid-2000, I have taken advantage of countless opportunities to get the word out on “Well-Fed” – through book reviews, articles, interviews, chats and more. Find out what the on-line world has to say!

Reviews, Interviews, and More Media Mentions

The Well-Fed Self-Publisher

Media Info for The Well-Fed Self-Publisher

What Sets The Well-Fed Self-Publisher Apart?

Getting picked up by a publisher is a dream of so many writers, yet the growing numbers of aspiring “published authors” has made it far more difficult than ever before. As a result, there are a healthy number of books on the market on self-publishing. What sets The Well-Fed Self-Publisher apart from the others? Plenty – in perspective, approach, content, and style. Visit the “Sample Chapter” link at left for an expanded version of the points below.

1. Sales & Marketing Coaching

The very concepts of “sales” and “marketing” are often downright terrifying to creative types. But I specialize in muzzling the mean, menacing, marketing and sales monster, to which I’ve devoted all of Chapter Two in this book. By demystifying some intimidating concepts, authors can maximize their ability to market their books successfully – minus any irrational fears of the process. You won’t find that crucial focus in other books.

2. One Big “Real World” Case Study

Some books seem to want to offer up everything you possibly could do to market your book, the end result being an overwhelmed and immobilized reader. By contrast, this book concentrates on the things you need to do, and more specifically, the things I did do to achieve the success I had. Rest assured, I offer up plenty of ideas, but spell out the required vs. the optional.

3. Focus on Profit AND Process

While most books in this arena focus on the process, TWFSP’s focus is process and profits – not just how to physically produce a book (covered in exhaustive detail in TWFSP), but how to do it profitably. Can authors of other books claim the success I’ve had (a full-time living for more than five years)? A few can, many can’t. And I say those who can are that much more credible.

4. A Fun Book

Countless times, I’ve heard the same comment from readers of my books: I feel like you’re sitting across the table from me over coffee, chatting. This is a fun, accessible book. That’s important when you’re getting your feet wet.

5. A Radical Strategy

Most books on self-publishing recommend a mainstream media (MM)-based strategy for marketing and promotion, yet if you’re an unknown author, most MM don’t care about you. By contrast, I used an Internet strategy: identifying my target audiences and where they hung out on the web, and contacting those web-based entities, pubs, associations, groups, etc., to land reviews, interviews, invitations to write articles, etc. It was an approach that yielded far more bang for the buck.

6. The Well-Fed SP Biz-in-a-Box

How many authors of books on SP’ing offer up an optional 100-page ebook toolkit of virtually every piece of written marketing material created in the course of their successful book marketing campaigns? To say it will dramatically simplify the marketing process is an understatement. Check it out here.

Cover Art for The Well-Fed Self-Publisher

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Sample Chapter & Biz-in-a-Box

Want a better feel for the book? Find links to samples below:

Read a sample chapter of The Well-Fed Self-Publisher.

Access the associated e-book’s (Biz-in-a-Box) teaser and table of contents.