VOLUME 19, ISSUE 2 – FEBRUARY 2020 THIS MONTH’S MENU: I. APPETIZER: WRITING CHOPS NOT TOP-SHELF? GOOD NEWS… One (Funny) Reason Our Field Is Kind to Lesser-Gifted Writers II. “FIELD” GREENS: IN THE MIDST OF A “BUSYNESS” DELUSION? Yours Truly & Small-Biz Coach: Until the Deal’s Sealed, It’s Not Real! III. MAIN “MEAT” COURSE: Q&A … Read more
VOLUME 19, ISSUE 1 – JANUARY 2020 THIS MONTH’S MENU: I. APPETIZER: GOT PASSIVE INCOME? YOU WANT THIS… What We Can Learn from My Cool Songwriting Uncle’s Brush with Fame & Fortune II. “FIELD” GREENS: GOT “MISE EN PLACE” IN PLACE? MN FLCW Adapts Cooking System to Writing & Serves Up Tasty Results III. MAIN … Read more
VOLUME 18, ISSUE 12 – DECEMBER 2019 THIS MONTH’S MENU: I. APPETIZER: BELIEVE IN YOUR ABILITIES? THEN, ACT LIKE IT! Yours Truly Humbled by Client Reminding Me of the Value I Deliver II. “FIELD” GREENS: “ALWAYS TALKING MONEY” WITH CLIENTS? OH FLCW Beats Her Fear of the $ Conversation, Starts Owning Her Value! III. MAIN … Read more
VOLUME 18, ISSUE 11 – NOVEMBER 2019 THIS MONTH’S MENU: I. APPETIZER: 90-DAY PAYERS ARE SUCH BIG FAT MEANIES! Article Paints Picture of Freelancers as Helpless and at Others’ Mercy II. “FIELD” GREENS: THE ANTIDOTE TO INTROVERSION Marketing/Copywriting Pro: Networking for Shy People III. MAIN “MEAT” COURSE: SHOCKING REASON CLIENTS HIRE YOU Small-Biz Coach: Writing Ability … Read more
VOLUME 18, ISSUE 10 – OCTOBER 2019 THIS MONTH’S MENU: I. APPETIZER: WE’RE NOT “SELLING” OR “TELEMARKETING”! Yours Truly Addresses (Yet Again) Disempowering Beliefs about Marketing II. “FIELD” GREENS: ARE YOU A RETAIL STORE OR A BOUTIQUE BIZ? Small-Biz Coach: One Will Ensure a FAR Tougher Road than the Other! III. MAIN “MEAT” COURSE: THE … Read more
VOLUME 18, ISSUE 9 – SEPTEMBER 2019 THIS MONTH’S MENU: I. APPETIZER: ARE YOU A CROSS-TRAINING WRITER? Counter-Intuitive Advice on Excellence from the World’s Greatest Hockey Player II. “FIELD” GREENS: DON’T QUIT YOUR DAY JOB (YET) Small-Biz Coach Suggests Part-Time Biz-Building Might Be the Truly Heroic Path III. MAIN COURSE: ANATOMY OF CONTENT MARKETING (Part … Read more
VOLUME 18, ISSUE 8 – AUGUST 2019 THIS MONTH’S MENU: I. APPETIZER: WRITERS WANTED – $12/HOUR! Essay-Writing Service Offers Grim Result of NOT Building a $trong Writing Biz II. “FIELD” GREENS: DO SOMETHING (EVEN A LITTLE) VS. NOTHING! Small-Biz Coach: Doing Something is Better Than Doing Nothing At All III. MAIN COURSE: ANATOMY OF CONTENT … Read more
VOLUME 18, ISSUE 7 – JULY 2019 THIS MONTH’S MENU: I. APPETIZER: STRAIGHTEN UP AND PITCH RIGHT! Stupidly Deceptive Email Reminds: Your Reputation is All You’ve Got… II. “FIELD” GREENS: AUDIENCE TARGETING = AUDIENCE EXCLUSION Poor Magazine Choice Shows Marketer How to Effectively Reach an Audience III. MAIN “MEAT” COURSE: IS “WE HAVE a GO-TO … Read more
VOLUME 18, ISSUE 6 – JUNE 2019 THIS MONTH’S MENU: I. APPETIZER: WHAT’S YOUR THRESHOLD FOR TEDIUM? A Trip to Lap Pool Reveals Insights into the Nature—and Demands—of Success II. “FIELD” GREENS: 5 REASONS I LOVE INDUSTRY CONFERENCES NM FLCW Taps Industry Conferences for Fun, Profit, Connection & More! III. MAIN “MEAT” COURSE: HIRE THE … Read more
VOLUME 18, ISSUE 5 – MAY 2019 THIS MONTH’S MENU: I. APPETIZER: IS YOUR GOAL TO DELIGHT YOUR CLIENTS? Handyman & Happy Client Remind Me What It Takes to Build Customer Loyalty II. “FIELD” GREENS: IS YOUR DAY RULED BY FIRES OR “M.I.T.s”? Accomplishing Your Most Important Tasks Ensures a Successful Day! III. MAIN “MEAT” … Read more