VOLUME 19, ISSUE 12 – DECEMBER 2020 THIS MONTH’S MENU: I. APPETIZER: LIVING (& DYING) BY JOB BOARDS Laughably Low Posting Proves: High-Paying Writing Gigs Are Never Advertised II. “FIELD” GREENS: WHY YOUR WEB SITE’S WORDS MATTER SEO Copywriter: Well-Written Sites (Yours or Your Client’s) Move People to Action III. MAIN “MEAT” COURSE: ARE YOU … Read more
VOLUME 19, ISSUE 11 – NOVEMBER 2020 THIS MONTH’S MENU: I. APPETIZER: YES, CLIENTS LIKE THIS ACTUALLY DO EXIST Yours Truly Learns that a Really GOOD Client Is a Really SMART Client II. “FIELD” GREENS: WORRIED ABOUT NDAs? Yours Truly’s “Don’t Worry” Q&A with FLCW About Non-Disclosure Agreements III. MAIN “MEAT” COURSE: GET IMPORTANT (BUT … Read more
VOLUME 19, ISSUE 10 – OCTOBER 2020 THIS MONTH’S MENU: I. APPETIZER: FOCUS ON THE TINY “SLIVER” Focus, Not on How Slow It Is (IF it is…), But on How Little You Need to Do Well! II. “FIELD” GREENS: GOT “:50/:20”? IT’S ABOUT TIME… Yours Truly Falls Hard for Small-Biz Coach’s Savvy Time-Management System III. … Read more
VOLUME 19, ISSUE 9 – SEPTEMBER 2020 THIS MONTH’S MENU: I. APPETIZER: ANYONE CAN WRITE GOOD COPY, RIGHT? How to Eloquently and Definitively Debunk the Age-Old Fallacy II. “FIELD” GREENS: MAKING IT EASY FOR PROSPECTS TO HIRE YOU? A Proven Way to Focus a Prospect’s Attention & Land More Work! III. MAIN “MEAT” COURSE: FROM … Read more
VOLUME 19, ISSUE 8 – AUGUST 2020 THIS MONTH’S MENU: I. APPETIZER: IT’S NOT ABOUT US; IT’S ABOUT THEM! Yours Truly Muses About “The State of the Copywriting Industry.” II. “FIELD” GREENS: DARE YOU TAKE THE “FREE”-LANCER ROUTE? Danish FLCW Sees Controversial Prospecting Tactic Bear Fruit! III. MAIN “MEAT” COURSE: SLOWDOWN? WHAT WORK SLOWDOWN? PA FLCW Turns … Read more
VOLUME 19, ISSUE 7 – JULY 2020 THIS MONTH’S MENU: I. APPETIZER: WHAT I LOVE ABOUT WHAT WE DO Musing on the Worthy Calling of Transforming Chaos into Order II. “FIELD” GREENS: FREELANCING WITH KIDS UNDERFOOT? Two-Decade WA FLCW Serves Up Advice for Working in the Time of COVID III. MAIN “MEAT” COURSE: DISORGANIZED & … Read more
VOLUME 19, ISSUE 6 – JUNE 2020 THIS MONTH’S MENU: I. APPETIZER: ARE YOU IMPRESSING PROSPECTS? Recent Hiring Experience Underscores Qualities that Turn Prospects’ Heads II. “FIELD” GREENS: BETTER (IF MORE BRUTAL) BRAINSTORMING Copywriting Guru Debunks the Conventional Wisdom on “Idea Sessions” III. MAIN “MEAT” COURSE: SAVVY SCRIPTS (THAT GET RESPECT…) Protecting Your Professional Image … Read more
VOLUME 19, ISSUE 5 – MAY 2020 THIS MONTH’S MENU: I. APPETIZER: ODE TO A DEARLY DEPARTED DOGGY Yours Truly Channels His Sidelined Writing Skills into Rich, Non-financial Rewards II. “FIELD” GREENS: WILL HISTORY REPEAT, TO OUR BENEFIT? Recalling a Past Downturn and How It Boosted the Fortunes of Freelancers III. MAIN “MEAT” COURSE: “TUNE … Read more
VOLUME 19, ISSUE 4 – APRIL 2020 THIS MONTH’S MENU: I. SPECIAL REPORT: COPING WITH CORONA 7 Tips for Preserving Your Emotional, Physical and Financial Well Being! II. MAIN “MEAT” COURSE: TIME FOR THE RIGHT WEB SITE? Atlanta Web Designer Shares Her Fave Platform (AND a Sweet Offer!) III. DESSERT: SUCCESS RESOURCES Job Site for … Read more
VOLUME 19, ISSUE 3 – MARCH 2020 THIS MONTH’S MENU: I. APPETIZER: CONVEYING A “BUSY, IN-DEMAND” VIBE? How Do You Act When You’re Busy? Do THAT Even When You’re Not! II. “FIELD” GREENS: ARE YOU THIS EASY TO DO BUSINESS WITH? Yours Truly Marvels at His Chiro’s Business Model, Offers Up OUR Equivalent III. MAIN … Read more