VOLUME 21, ISSUE 9 – SEPTEMBER 2022 THIS MONTH’S MENU: I. APPETIZER: A TASTY SAMPLER PLATTER Are You Preaching Marketing? Another “Longhand” Fan; Free File-Finding App II. “FIELD” GREENS: KEEPING YOUR EYES & EARS OPEN? Creativity Pro: It’s OUR Job to Know What Clients Need III. MAIN “MEAT” COURSE: MAKE YOUR GOALS MORE ATTAINABLE Strategies … Read more
VOLUME 21, ISSUE 8 – AUGUST 2022 THIS MONTH’S MENU: I. APPETIZER: THE SURPRISING GIFT OF BOREDOM Why Little Nothings Can Often Lead to BIG Somethings II. “FIELD” GREENS: AN ODE TO LONGHAND The Case for Physically Writing Out Your Copy First III. MAIN “MEAT” COURSE: CAN YOU WIN ON JOB SITES? Beat the Odds … Read more
VOLUME 21, ISSUE 7 – JULY 2022 THIS MONTH’S MENU: I. APPETIZER: WORD DOC VANISHED? “Finding a Disappeared Doc” for Dummies (a.k.a. Me) II. “FIELD” GREENS: Leaving Money on the Table? Determining Clients’ “Fee Ceiling” Makes Good $en$e III. MAIN “MEAT” COURSE: CASH FLOW UNDER CONTROL? 3 Tips for Greater Financial Peace of Mind IV. … Read more
VOLUME 21, ISSUE 6 – JUNE 2022 THIS MONTH’S MENU: I. APPETIZER: MAXIMIZING YOUR “EXTRA-EFFORT ROI”? Doing a Little More Can Earn You Far More II. “FIELD” GREENS: HAVE YOU SAID ENOUGH? Marketing/Copywriting Pro: Brevity Isn’t Always Clarity III. MAIN “MEAT” COURSE: HOW TO MAKE SIX FIGURES! Decade-Long, 100K+ Atlanta Commercial Writer Shares His Top … Read more
VOLUME 21, ISSUE 5 – MAY 2022 THIS MONTH’S MENU: I. APPETIZER: ARE YOU BEING CLEAR & COMPLETE? 5 Tips for Leaving a Crystal-Clear, “All-Bases-Covered’ Impression II. “FIELD” GREENS: GOT A “BUYER PERSONA”? MN FLCW: What Is It and Do We Need One? III. MAIN “MEAT” COURSE: WHAT’S YOUR RISK TOLERANCE? Small-Biz Writing Coach: How … Read more
VOLUME 21, ISSUE 4 – APRIL 2022 THIS MONTH’S MENU: I. APPETIZER: IN OVER YOUR HEAD? MAYBE NOT… Freak-Out + Deep Breaths + More Study = Project Success II. “FIELD” GREENS: KNOW THE FEATURES, TOUT THE BENEFITS SEO Pro: Always Ask, “How Will this Product Benefit the Reader?” III. MAIN “MEAT” COURSE: THE ABCs OF … Read more
VOLUME 21, ISSUE 3 – MARCH 2022 THIS MONTH’S MENU: I. APPETIZER: WHAT HAPPENS WHEN WE ASSUME… Marketing/Copywriting Pro Sees “Curse of Knowledge” in Action II. “FIELD” GREENS: WILL YOU PICK UP THE “SLACK”? Writer Wonders If She’s Being Difficult by Not Embracing Slack III. MAIN “MEAT” COURSE: GOT LATE PAYMENTS? Small-Biz Coach: How to … Read more
VOLUME 21, ISSUE 2 – FEBRUARY 2022 THIS MONTH’S MENU: I. APPETIZER: MY “NO, GRACIAS” EPIPHANY What Mexican Beachside Vendors Can Teach Us About Persistence II. “FIELD” GREENS: ALWAYS CATER TO SKEPTICS Marketing Pro: Understand & Address Your Audience’s Objections III. MAIN COURSE: SPECIALIZING = MORE OPPORTUNITIES PR Pro Debunks the “Niches Are Limiting” Argument … Read more
VOLUME 21, ISSUE 1 – JANUARY 2022 THIS MONTH’S MENU: I. APPETIZER: ARE YOU OWNING THIS BIG “EDGE”? This Fundamental Client Limitation (& Motivation!) Is Our Secret Weapon II. “FIELD” GREENS: ARE YOU INDISPENSABLE TO YOUR CLIENTS? MN FLCW Shares Lessons Learned from Two of Her “Long-Termers” III. MAIN “MEAT” COURSE: SHOULD YOU SETTLE? Small-Biz … Read more
VOLUME 20, ISSUE 12 – DECEMBER 2021 THIS MONTH’S MENU: I. APPETIZER: GOT A “TOM BRADY” MINDSET? What the Greatest Football Player Ever Can Teach Commercial Writers II. “FIELD” GREENS: HONESTY AS A POWERFUL SALES STRATEGY Proof that Effective Selling Is More About Informing than Pushing III. MAIN “MEAT” COURSE: 3 REASONS TO EMBRACE SEO … Read more