VOLUME 24, ISSUE 3 – MARCH 2025 THIS MONTH’S MENU: I. FAREWELL ISSUE AND WELCOME ISSUE… The Changing of the “Well-Fed” Guard… II. UNLOCKING AI SUPERPOWERS FOR WRITERS New, Free Super-Useful Report: 49 Ways to Use AI I. FAREWELL ISSUE AND WELCOME ISSUE… The Changing of the “Well-Fed” Guard… As most of you know, I’ve … Read more
VOLUME 24, ISSUE 2 – FEBRUARY 2025 THIS MONTH’S MENU: I. LITTLE EXPERIENCE? DON’T SWEAT IT… Even Modest Experience May Be Enough for Clients II. WANT MORE STABLE FREELANCE INCOME? Veteran Copywriter: Retainers Deliver Month After Month III. THE REWARDS OF REJECTION Turning Life’s Inevitable Nos into Lasting Value BIG ANNOUNCEMENT COMING IN MID-FEBRUARY- Stay … Read more
VOLUME 24, ISSUE 1 – JANUARY 2025 THIS MONTH’S MENU: I. 3 SWIMMING “LESSONS” FOR 2025 How Lap Swimming is Like Business-Building II. THE SECRET TO REACHING MORE GOALS Replace Yearly with Quarterly (& Pick ONE Goal NOW!) III. GOT WEBSITE CLUTTER? SEO Pro: De-Clutter Pages, NOT the Whole Site I. 3 SWIMMING “LESSONS” FOR … Read more
VOLUME 23, ISSUE 12 – DECEMBER 2024 THIS MONTH’S MENU: I. IS YOUR WEBSITE ATTRACTING LEADS? Veteran Copywriter: 3 Steps to a Harder-Working Site II. ARE YOU TOO PLEASING? (& OTHER MISTAKES…) Publishing Guru: 4 Common Copywriting Blunders (& Their Fixes) III. GOT NEWSLETTERS? 4-Decade Newsletter Pro: How to Write a Great One! I. IS … Read more
VOLUME 23, ISSUE 11 – NOVEMBER 2024 THIS MONTH’S MENU: I. THE RIGHT WAY TO START A CLIENT CONVO Small-Biz Writing Coach: Convey “PEER,” not Peon II. SELLING CLIENTS ON “COPYWRITERS” Veteran Scribe Shares “Ultimate FAQ Guide to Copywriters” III. BOOK REVIEW: STOLEN FOCUS A Reminder of the Link Between Attention and Productivity I. THE … Read more
VOLUME 23, ISSUE 10 – OCTOBER 2024 THIS MONTH’S MENU: I. EMAIL PROSPECTING STINKS Small-Biz Writing Coach: Not “Should I Use It?” But HOW & WHEN II. GOODBYE, PROCRASTINATION: HELLO, FOCUSMATE! Cool App Pairs Virtual Co-Workers to Get Stuff Done! III. HOW’S YOUR SENTENCE LENGTH? Writing Coach: Mix It Up for Better Rhythm I. EMAIL … Read more
VOLUME 23, ISSUE 9 – SEPTEMBER 2024 THIS MONTH’S MENU: I. AI’S BAD NEWS & GOOD NEWS WSJ Article Outlines AI’s Threat AND Silver Lining for Copywriters II. 3 REASONS TO ADD A PROJECT BRIEF FORM TO YOUR SITE Seasoned PR Copywriter: How to Qualify Leads Faster III. NOTHING NEW UNDER THE SUN? Book’s Message: … Read more
VOLUME 23, ISSUE 8 – AUGUST 2024 THIS MONTH’S MENU: I. A.I. & THE WRONG QUESTION Small-Biz Writing Coach: Not “Should I Use It?” But HOW & WHEN II. ARE YOU SELF-EDITING? Writing Coach Serves Up Free Editing Software III: AN AI “CLASH OF THE TITANS”! Two Veteran Copywriters Take Sides on Chat-GPT I. A.I. … Read more
VOLUME 23, ISSUE 7 – JULY 2024 THIS MONTH’S MENU: I. CONTENT IS KING, NOT AI Study: AI Isn’t in Top 5 of Marketer Concerns! II. MAKING THIS COMMON MISTAKE? Small-Biz Writing Coach: Don’t Do This When Quoting Fees! III: GOT “ONLINE NEWSROOMS”? Part 2 of 2 PR Copywriting Pro: Create Your Own Online Newsroom! … Read more
VOLUME 23, ISSUE 6 – JUNE 2024 THIS MONTH’S MENU: I. LANDSCAPING LESSONS Backyard Cleanup Project Yields Multiple Teaching Moments II. GOT “ONLINE NEWSROOMS”? PR Copywriting Pro on Overlooked, Lucrative Project Category III. TOO MANY CLICHÉS? Creativity Pro: Clichés Clutter & Age Your Work I. LANDSCAPING LESSONS Backyard Cleanup Project Yields Multiple Teaching Moments I had … Read more