VOLUME 15, ISSUE 10 – OCTOBER 2016 THIS MONTH’S MENU: I. APPETIZER: IS “CONTENT” THE ONLY GAME IN TOWN? Creative Pro Thinks So, But I’m Nowhere Near Convinced… II. “FIELD” GREENS: ARE YOU TALKING “ABOUT” ALL THE WRONG THINGS? Marketing Guru: “About” Pages Should Talk TO Clients, Not ABOUT You. III. MAIN “MEAT” COURSE: “PENCIL … Read more
VOLUME 15, ISSUE 9 – SEPTEMBER 2016 THIS MONTH’S MENU: I. APPETIZER: THE ART OF AGGRESSIVE FOLLOW-UP Yours Truly Decides a Butt-Dial is a Contact, Lands Meeting and Juicy Gig! II. “FIELD” GREENS: THE IMPORTANCE OF UNIQUE DESCRIPTION TAGS SEO Copywriter on Maximizing the Yield of Search-Engine Results! III. MAIN “MEAT” COURSE: WRITING A WHOLE … Read more
VOLUME 15, ISSUE 8 – AUGUST 2016 THIS MONTH’S MENU: I. APPETIZER: WHAT DID WE DO BEFORE LINKEDIN? (A LOT!) Response to Reader: LinkedIn Is ONE Way—Not the ONLY Way—To Build a Biz! II. “FIELD” GREENS: ARE YOU LANDING WORK FROM PLAY? CA FLCW Couple Reminds: Great Gigs Can Come From Non-Work Settings! III. MAIN … Read more
VOLUME 15, ISSUE 6 – JULY 2016 THIS MONTH’S MENU: I. APPETIZER: A STORY ABOUT HOW STORYTELLING CHANGED EVERYTHING How One Hotel/Casino Chain Boosted Employee Morale AND Customer Loyalty II. “FIELD” GREENS: IS POSTING HOURLY RATES ON YOUR SITE WISE? Two Key Reasons You Could Be Turning Off Prospects with Posted Rates! III. MAIN “MEAT” … Read more
VOLUME 15, ISSUE 6 – JUNE 2016 THIS MONTH’S MENU: I. APPETIZER: ARE YOU A PREDICTABLY SUPERIOR WRITER? FLCW’s Email Underscores the How and Where of Higher Writing Rates II. “FIELD” GREENS: DOS AND DON’TS OF BUSINESS-CARD EXCHANGES NJ FLCW Shares Strategies for Making the Most of Card-Based Networking Events III. MAIN “MEAT” COURSE: LANDING … Read more
VOLUME 15, ISSUE 5 – MAY 2016 THIS MONTH’S MENU: I. APPETIZER: THE EASY SHORTCUT TO A TRUE COMPETITIVE EDGE Yes, (Minor) Unreliability Costs You, But Less Than What Reliability Earns You! II. “FIELD” GREENS: SEO WRITING ISN’T DEAD (DESPITE THE PUNDITS) SEO Copywriter: It’s Not Enough To Write “Naturally”; You Still Need SEO! III. … Read more
VOLUME 15, ISSUE 4 – APRIL 2016 THIS MONTH’S MENU: I. APPETIZER: ARE YOU JUGGLING GRAPHIC DESIGNERS? Dealing with Several Designers Isn’t Tough, Especially If You’re Good! II. “FIELD” GREENS: WHAT WOULD A CLIENT SAY TO $300/Hour? Atlanta FLCW Advocates (Yet Again) for the Value of Project Pricing Vs. Hourly III. MAIN “MEAT” COURSE: ARE … Read more
VOLUME 15, ISSUE 3 – MARCH 2016 THIS MONTH’S MENU: I. APPETIZER: PROMO FOR WRITING WORKSHOP NEEDS WRITING WORKSHOP! Another Confusing, Ineffective Promotion (& “The Curse of Knowledge” in Action!) II. “FIELD” GREENS: SMART TIME-TRACKING MATTERS MA Freelancer Recommends Getting Serious About Budgets and Invoicing III. MAIN “MEAT” COURSE: SEO—THE POINT OF THE WEB COPY … Read more
VOLUME 15, ISSUE 2 – FEBRUARY 2016 THIS MONTH’S MENU: I. APPETIZER: GOT PEACE OF MIND AROUND TAXES? Yours Truly Sleeps Better at Night After Doing This… II. “FIELD” GREENS: DO YOU REALLY KNOW YOUR CLIENT’S BUSINESS? NC FLCW: Understanding Our Client is Key to Selling (and to Repeat Business!) III. MAIN “MEAT” COURSE: A … Read more
VOLUME 15, ISSUE 1 – JANUARY 2016 THIS MONTH’S MENU: I. APPETIZER: SALES—FAR MORE THAN A “NECESSARY EVIL” Captivating Book Puts Sales in Its Rightful Place of Honor II. “FIELD” GREENS: THE POWER OF BEING FUN & EASYGOING WA Freelancer Reminds that Being Easy to Work With Is NOT Easy to Find III. MAIN “MEAT” … Read more