VOLUME 16, ISSUE 8 – AUGUST 2017 THIS MONTH’S MENU: I. APPETIZER: WHY IT’S CALLED THE “LAW” OF AVERAGES Coaching Client Keeps Pounding Away, Discovers the Law’s Infallibility II. “FIELD” GREENS: DEATH AND THE COPYWRITER AZ FLCW Honors Her Just-Passed Father, Fortuitously Lands Related Writing Jobs III. MAIN “MEAT” COURSE: THE SENSIBLE SABBATICAL MS FLCW … Read more
VOLUME 16, ISSUE 7 – JULY 2017 THIS MONTH’S MENU: I. APPETIZER: WHEN SLOPPY IS THE NORM, SEIZE THE DAY! A Simple, Clean Follow-Up Email Stands Out, Underscoring How Easy It Is to Shine. II. “FIELD” GREENS: YOUR FIRST CALL WITH A PROSPECT Ex-FLCW, Biz-Coach: Stop Using the Typical Opening Line to New Prospect! III. … Read more
VOLUME 16, ISSUE 6 – JUNE 2017 THIS MONTH’S MENU: I. APPETIZER: THE PROACTIVE TESTIMONIAL Yours Truly Strikes While the Client is Hot, and Grabs a Boffo Blurb! II. “FIELD” GREENS: GOOD WEB WRITING IS LIKE SPINNING STRAW INTO GOLD SEO Writer Hates Writing at Times, But Her Process Ensures She’ll Love the Outcome! III. … Read more
VOLUME 16, ISSUE 5 – MAY 2017 THIS MONTH’S MENU: I. APPETIZER: THIS IS THE POWER OF GOOD MARKETING WRITING Delighted Client Finds Brochure Opens BIG Door to a BIG Opportunity! II. “FIELD” GREENS: BRAVE ENOUGH TO FIRE BAD CLIENTS? PA FLCW Takes Short-Term 70% Pay Cut, Reinvigorates His Business! III. MAIN “MEAT” COURSE: PROSPECTING … Read more
VOLUME 16, ISSUE 4 – APRIL 2017 THIS MONTH’S MENU: I. APPETIZER: A BASKET OF BUSINESS-BUILDING BASICS! Yours Truly Shares Some “Worth-Repeating” Reminders For Any Serious Copywriter II. “FIELD” GREENS: WANT A RAISE? CHANGE YOUR PRICING MODEL! GA FLCW Explains Why Project Pricing Beats Hourly Pricing—Hands Down. III. MAIN “MEAT” COURSE: WHAT’S IN A NAME? … Read more
VOLUME 16, ISSUE 3 – MARCH 2017 THIS MONTH’S MENU: I. APPETIZER: THE PAUSE THAT REFRESHES Yours Truly Downsizes, Simplifies and Recharges the Batteries II. “FIELD” GREENS: ARE YOU WEAVING YOUR DREAMS? Part-Time NC FLCW Stitches Together a Rewarding Writing Life in Needlework! III. MAIN “MEAT” COURSE: WHAT’S IN A NAME? PROFIT! (Part 1 of … Read more
VOLUME 16, ISSUE 2 – FEBRUARY 2017 THIS MONTH’S MENU: I. APPETIZER: ARE YOU PURSUING THE RIGHT THING? Quote Underscores the Power of Being Valuable, NOT Successful II. “FIELD” GREENS: GOT “CONTENT MARKETING” MOJO? CO FLCW Serves Up Resources to Move Beyond the CM Copywriting Herds! III. MAIN “MEAT” COURSE: BUSTING THE LOW-PAY MYTHS! Author & … Read more
VOLUME 16, ISSUE 1 – JANUARY 2017 THIS MONTH’S MENU: I. APPETIZER: GOT YOUR MARKETING-WRITING MOJO GOING? Client Loves Their Web Copy Transformation, Boosts Budget 150%! II. “FIELD” GREENS: NO-“KIDDING”-AROUND FREELANCING! WA FLCW Serves Up the How-to on Freelancing With Kids Underfoot III. MAIN “MEAT” COURSE: BEYOND “FEATURES & BENEFITS” FLCW Shares the 5 Often-Missing … Read more
VOLUME 15, ISSUE 12 – DECEMBER 2016 THIS MONTH’S MENU: I. APPETIZER: ARE YOUR WRITING SKILLS IN THE RIGHT “CONTEXT”? Writing Chops and Marketing Savvy Aren’t All You Need to Succeed… II. “FIELD” GREENS: ARE YOU MAKING GOOD FRIENDS? MA FLCW Shares and Praises the Enduring Value of Social/Business Friendships III. MAIN “MEAT” COURSE: HELPING … Read more
VOLUME 15, ISSUE 11 – NOVEMBER 2016 THIS MONTH’S MENU: I. APPETIZER: DO HAVE A LONG-TERM MENTALITY? Project Parameters Changed, But I Didn’t Renegotiate the Fee. Why? II. “FIELD” GREENS: ARE YOU GIVING A LITTLE EXTRA TO GET A LOT? SC FLCW Reminds: 5-Minute, “Not-In-My-Contract” Bonuses WILL Pay Off! III. MAIN “MEAT” COURSE: WANT … Read more