Tips for Interviewing High-Profile Executives

Interviewing skills don’t only apply to journalists. As a freelance commercial writer, projects might require you to interview your own clients. That could mean pulling quotes for press releases, ghostwriting blog posts for business owners, ghostwriting trade features on behalf of clients, and much more. If interviewing isn’t something you’re accustomed to yet, no worries. … Read more

Why Good Marketing Writers Are a Little Like Good Dentists

Apologies for the long hiatus from the blog. As many of you know, I went on an adventure for the first three months of this year (see the photo albums linked from the Appetizer course in the March issue of The Well-Fed E-PUB), and slowly getting back into the swing of things. Thanks for coming … Read more

Should You Be Worried About This? I’m Not…

Got this email from a reader in Canada a few weeks back: Writers in my market are noticing a trend towards clients hiring low-cost writers, mostly journalism students from the local college. Journalism has been pretty much wiped out here so there’s been a huge increase in these writers. We’ve also noticed several big clients … Read more

Ever Been Asked to Do This? If So, How’d That Work Out for You? ;)

I got an email from a reader recently, spurred by one of my newsletter pieces (the “Appetizer” course of THIS issue). It’s a subject a bit different from the usual commercial freelancing fare on the blog, but thought it was worth running, given that it’s something any reasonably experienced commercial writer has no doubt encountered—whether … Read more

One Big Reason Why Commercial Writing Pays Better and Resists “Off-Shoring” (and Why this Other Kind of Writing Doesn’t…)

Okay, possibly just a “mental gymnastics” piece, but you be the judge…;) Read an interesting book recently: Drive – The Surprising Truth About What Motivates Us, by Daniel Pink (author of Free Agent Nation and A Whole New Mind). While some of the stuff was a bit obvious (e.g.; money/prestige/titles doesn’t motivate everyone…no kidding), Pink … Read more

What’re Your Grammatical Pet Peeves (OR “Gee-Whiz” Facts…)?

Okay, time for a little levity. No sticky situations, anxious anecdotes or dicey dilemmas from the commercial writing world. Just some good old-fashioned griping – about grammar. Got the idea for this post a few weeks back when I managed to run afoul of a friend’s pet peeve by writing, “I’ll try and do _____.” … Read more