Maybe “nobody” is a bit of a stretch. But here’s a harsh truth for authors: most people really do not care that you wrote a book. You just published a book. You’re excited. You want to shout it from the rooftops. I get it. So tell your friends and family. Share the news with … Read more
As an indie author, you’ll find plenty of people and companies that would happily try to part you from your money, all in the name of book marketing or publicity. But, again as an indie, you might have a limited book marketing budget to work with. So where should you spend it? This topic came … Read more
Your author blog can be an important, and effective, book marketing tool. But I’ve seen countless authors complain that blogging isn’t worth their time, only to discover that they’re going about it in the wrong way. One of the biggest issues I’ve seen is that authors aren’t targeting the right readers with their blogs. … Read more
When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it’s not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week’s quick tip, … Read more
In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you’ll do to promote your book and your visibility as an author. While I’m working on a short e-book covering … Read more
In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you’re considering? This post offers a book marketing timeline that you … Read more
Market research is an essential step in creating a book marketing plan. But it doesn’t have to be as scary, dull, or time-consuming as you might think. You can’t afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that — simplify market research … Read more
Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I’ll also release a few fun tools and resources to help you create your own. Let’s kick things off with a quick introduction to book marketing … Read more
It’s not enough to simply have an author website. You need to make sure the website you have actually works for you. It has to reach whatever goals you set for it. And if it’s not currently doing that, you should consider making some changes. Not sure if your author website needs work? Conduct a simple website audit to … Read more
While checking my feed reader this morning, I came across this post by Cate Baum at SelfPublishingReview.com: Why Pay for a Book Review? Now I’ve made my feelings about paid book reviews clear here before in: Should Indie Authors Pay for Book Reviews? [Hint: No.] And I went so far as to put my decade-long … Read more