When preparing to market a new book, it’s important to create a marketing plan to guide your promotional work and help you reach the right readers and buyers. If you aren’t sure what that plan should include, you can start with this book marketing plan outline to point you in the right direction. This outline … Read more
Are you earning as much as you want to from your indie published books? Many authors aren’t happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book’s … Read more
Maybe you’re writing your first book. Perhaps your manuscript is off with your editor. In either case, you still have a ways to go before your book is in the hands of readers. That means it’s much too early to worry about setting up an author blog, right? Wrong. You don’t need to wait until … Read more
When it comes to book marketing, I frequently mention that promotion is something authors need to think about early — even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it’s released). This year one of … Read more
If you’ve ever distributed a press release to promote one of your books, chances are you did it wrong. It’s not your fault if you did. I’ve seen all the nonsense authors are exposed to online. This ranges from claims that press releases never work unless you’re already famous (utter BS) to “advice” that equates to … Read more
I’ve been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week’s quick tip for writers is a bit of a … Read more
When you promote a new book release, chances are good you’ll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you’re releasing a new book is very rarely newsworthy on its … Read more
Planning a virtual book tour on a series of blogs can be time consuming, both for you and your hosts. One way you can make the most of your time is to diversify the types of posts included in your blog tour. Let’s look at some of the most common types of virtual blog tour … Read more
Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it’s written. So today I’d like to share a few press release distribution tips for authors — things you can do to help your announcement get more … Read more
If there’s one public relations tool that authors (and just about everyone else for that matter) gets wrong, it’s the press release. I see ignorant bloggers claiming “the press release is dead” all the time. They’re usually the ones who have used them wrong for years. In some circles they’ve become synonymous with “spam.” … Read more