Most authors and publishers these days understand that online book promotion is important, whether for a new release or encouraging sales of existing titles. Blogger relations can play a significant role in the success, or lack thereof, of your online book marketing efforts. Blogger relations is a topic somewhat regularly discussed among PR and social … Read more
Good friend Michael Stelzner just released a killer report (and free, tool!) on social media, compiled from the input of some 900 folks. Entitled Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, it’s available for download here. Among the key findings? Marketers are mostly new to social media: … Read more
Got an interesting though somewhat disturbing email a few days ago from a commercial freelancer. She wrote: I wanted to get in touch because I have a concern that’s starting to affect my commercial writing business, and others will likely be coming up against this more frequently as well. In the past six weeks, I … Read more
I do these group dinner gatherings to little ethnic holes-in-the-wall every month or so. Always fun. I put a menu together with the restaurant and anywhere from 15 to 50 people show up, pay a flat fee, and enjoy. Nice way to enjoy good food, community and conversation. This one couple comes to most of … Read more
Just got off the phone with one of my regular commercial writing clients after a semi-lovefest of good feelings. The Background: She calls me late one Friday and tells me she needs a sales sheet (8 ½ x 11, front and back) for a new program they’re promoting. She apologized for waiting to the last … Read more
Got the following note from Twin Cities, MN commercial freelancer Megan Tsai (www.RedWagonWriting.com), who thought it might make a good blog post. At first, I didn’t think so, as it wasn’t about commercial writing, but the idea grew on me, and I starting seeing the potential for a good discussion. She wrote: I sometimes take … Read more
So, a few weeks ago, I offered up a competitive bid on a project for a commercial writing client I’d done some good work for some time back. The graphic designer on the project (we’d submitted a “turnkey” project bid) had actually worked for the client for 10 years a while back, had the inside … Read more
Okay, maybe not quite that definitive, but close. Suffice to say, a sticky situation the likes of which I rarely find myself in. After all, one of the best things about commercial freelancing is that payment issues are rare. 30 days or less has absolutely always been the norm for me in 95% of cases. … Read more
Pricing our commercial freelancing work. How do you do it? Me? I became a convert to the Flat Fee Channel (“All flat fees, all the time…”) some time back. Rates are best quoted within the context of a particular project. Tell a client your hourly rate is $100, without relating that rate to a specific … Read more
OK folks, I’m closing in on finishing the updated edition of TWFW – due out mid-2009. Just to refresh your memory, I’ve combined and updated the content of both how-to guides on lucrative commercial freelancing, The Well-Fed Writer and its companion, TWFW: Back For Seconds, while retiring the latter. Two 300-page books into ONE 300-page … Read more