Should Indie Authors Pay for Book Reviews?

I’ve been keeping an eye on a recent trend in the indie publishing community — paid reviews (and family/friends reviews) and the controversy surrounding them. But I fail to see why it’s such a hot topic. On one hand, when I see people asking the question of whether or not it’s okay for authors to … Read more

Indie Publishing Teams: Who to Include

We’ve talked about the fact that indie publishing is a business. And you know that if you’re serious about selling a top notch book you can’t go it alone. That’s where your indie publishing team comes into play. As a true indie publisher (rather than just a small publishing company with in-house staff), you’ll most … Read more

Joel Friedlander on Book Cover Design for Indie Publishers

It’s no secret that your book cover design is an important book marketing tool — for indie authors and traditionally published authors alike. Yet many self published authors and indie publishers take the DIY route and the results are often easy to spot in relation to professional cover designs. Who better to talk about cover … Read more

When Should You Start Your Book Marketing Plan?

When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I’ve seen indie authors make is assuming they don’t need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their … Read more

Indie Authors: Should You Share Your Sales Data?

Blame it on my days in PR, but I’m a big fan of transparency. I love sharing open and honest information, including real life data about things that interest me. In freelance writing I encourage other writers to share their rates openly because it helps us not only conduct better market research as a group … Read more

Your Books (and E-books) are Your Business

If you go into indie publishing with the intention of selling your books and earning a profit, you’re going into business. Your books and e-books become the products you build your business around. You’ll see me emphasize this fact a lot here at All Indie Publishing. Today I want to talk about what that really … Read more

Why I Loathe the Term “Self Publishing”

You’ll occasionally see me use the term “self publishing” here simply because of its common use among indie authors. But I hate that phrase. Hate, hate, hate it. If you want to call yourself a self publisher, by all means do so. There’s nothing wrong with that. My biggest issue with it is when people … Read more

Evelyn Lafont on Beta Readers: How Beta Readers Can Improve Your Book

Today Evelyn Lafont and I talk about beta readers for your books and e-books. Evelyn Lafont is a first-time fiction indie author, with her e-published novella Vampire Relationship Guide Volume One: Meeting and Mating scheduled for release on March 31st. Having only published nonfiction so far myself, I’ve seen benefits in working with beta readers … Read more

E-Publishing for Indie Authors: When to Bypass Print

With the introduction of e-readers it’s become almost essential for authors of print books to offer e-book versions of their works if they want to reach a broader market. But e-books have been around for a while now, and they serve purposes beyond being alternative versions of existing books. Sometimes it’s best to only e-publish … Read more

Book Marketing Begins Before You Write Your Book

Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital to indie authors. Because indie publishing means you’re going into business and bringing your … Read more