Greetings, Reviewers, Journalists, and other Media Folks,

What Sets “The Well-Fed Self-Publisher” Apart?

Getting picked up by a publisher is a dream of so many writers, yet the growing numbers of aspiring “published authors” has made it far more difficult than ever before. As a result, there are a healthy number of books on the market on self-publishing. What sets TWFSP apart from the others? Plenty – in perspective, approach, content, and style. Visit the “Sample Chapter” link at left for an expanded version of the points below. 

1) Sales & Marketing Coaching: The very concepts of “sales” and “marketing” are often downright terrifying to creative types. But I specialize in muzzling the mean, menacing, marketing and sales monster, to which I’ve devoted all of Chapter Two in this book. By demystifying some intimidating concepts, authors can maximize their ability to market their books successfully – minus any irrational fears of the process. You won’t find that crucial focus in other books.

2) One Big “Real World” Case Study: Some books seem to want to offer up everything you possibly could do to market your book, the end result being an overwhelmed and immobilized reader. By contrast, this book concentrates on the things you need to do, and more specifically, the things I did do to achieve the success I had. Rest assured, I offer up plenty of ideas, but spell out the required vs. the optional.

3) Focus on Profit AND Process: While most books in this arena focus on the process, TWFSP’s focus is process and profits – not just how to physically produce a book (covered in exhaustive detail in TWFSP), but how to do it profitably. Can authors of other books claim the success I’ve had (a full-time living for more than five years)? A few can, many can’t. And I say those who can are that much more credible.

4) A Fun Book: Countless times, I’ve heard the same comment from readers of my books: I feel like you’re sitting across the table from me over coffee, chatting. This is a fun, accessible book. That’s important when you’re getting your feet wet.

5) A Radical Strategy: Most books on self-publishing recommend a mainstream media (MM)-based strategy for marketing and promotion, yet if you’re an unknown author, most MM don’t care about you. By contrast, I used an Internet strategy: identifying my target audiences and where they hung out on the web, and contacting those web-based entities, pubs, associations, groups, etc., to land reviews, interviews, invitations to write articles, etc. It was an approach that yielded far more bang for the buck.

6) The Well-Fed SP Biz-in-a-Box: How many authors of books on SP’ing offer up an optional 100-page ebook toolkit of virtually every piece of written marketing material created in the course of their successful book marketing campaigns? To say it will dramatically simplify the marketing process is an understatement. Check it out here.

I sincerely thank you for taking the time to explore my site. I am confident that it can be an extremely valuable resource for your readers, viewers, and listeners. To the left you’ll find many of the tools you’ll need to make your job easier. Please let me know if I can provide anything else!

Sincerely,

Peter Bowerman