Income-boosting resources for commercial writers (a.k.a. copywriters, business writers, corporate writers, marketing writers, etc.)
How is the third edition of TWFW different from the 2010 edition?
Well, as I explain the new book’s introduction…
The More Things Change...
If you read the 2010 edition, a good chunk of this edition will be familiar:
- Sales/marketing fundamentals
- Where the business is
- How to prospect for it
- Whom to approach and how to approach them
- What to charge and how to collect your money
- How to keep clients coming back
- What kinds of projects you’ll be writing, etc.
That said, this is definitely an updated edition, given the changes in technology, new tools, new project types, etc. Not to mention countless updates throughout, and added sections on PR writing, content writing, social media, email marketing and more. All reflecting 10 more years of my (and others’) personal experiences in the trenches.
It’s also a much tighter version of the book. I’ve occasionally been (justifiably) accused of being a bit verbose. I’ve labored long and hard to streamline this edition, while preserving the fun tone. The result? More concentrated good stuff.
But, again, on many levels, the business hasn’t changed. No, cold calling is not obsolete. No, direct-mail postcards aren’t passé. And—the most laughable of all—no, social media marketing hasn’t replaced all other forms of marketing.
There are lots and lots of things that worked 40 years ago, 25 years ago, 10 years ago, and—surprise, surprise—they still work today.