Where commercial writers* hang out
* a.k.a. copywriters, business writers, corporate writers or marketing writers…


The Extended "Sidecar" Coaching Program


  • Looking for more than just a quick sample/web site review?


  • Want coaching that goes beyond getting a reality check and a "lay of the (commercial writing) land"? 


  • Seeking a more serious "by-your-side" guide for the early months of your business start-up?



For many, an hour or two of coaching to, 1) validate their skills/strategy; or 2) rejuvenate/retool an existing commercial writing practice is all they need. 


Others, perhaps new to marketing, marketing writing or self-employment, want a more ongoing guide to turn to as they take their early, halting steps.



From Ohio Commercial Freelancer Ernest Nicastro: “When I made the decision to hire someone to help me grow my copywriting business, I ‘vetted’ several people, all well-known providers of consulting and coaching services to copywriters. After careful consideration and due diligence that included phone conversations and email exchanges with former clients of these consultants, I decided that Peter was the best fit for me. And I engaged him for a 10-hour block of one-on-one help. I’m pleased to say I made an excellent decision.
“His advice and guidance were exactly what I needed, and he was responsive, accessible and highly professional. With the boost I’ve received from Peter I’ve started to land some high quality, high-paying projects and the road ahead for my copywriting business looks brighter than it has in quite some time. So, if, like me, you’re not as successful with your copywriting business as you think you should be, or you’re looking to take your business to the ‘next level’...I recommend you get some help from Peter Bowerman. He’s knowledgeable, he’s easy to work with, he’s a good guy—and most importantly, I think you’ll experience excellent results.”  



For clients - past and present - in this position, I've been able to serve as a sounding board for:


  • Marketing strategy and determining a niche (if applicable)
  • Samples and personal marketing materials (i.e., brochures, web site, direct mail, case studies, email, cold-calling scripts, etc.)
  • Prospect-specific marketing approaches, letters, direct mail, proposals, bid letters, etc.
  • Client-specific scenarios, projects, strategy, proposals and actual project copy


  That means addressing questions like: 

  • “How should I best approach a prospect like this?”
  • “Does this initial email or direct mail piece strike the right chord?”
  • “My new client has asked me for a price quote/proposal for ____. Can we talk it through?”
  • “Can you review this project proposal I’ve put together for this job?”
  • “I have a meeting next week with my client and his marketing director. How can I best prepare?”
  • “My client has asked me for some ideas on how to proceed with their new marketing direction. Can you help me brainstorm?”
  • “Can you review the first draft of this project I’m doing for my client?”

       And much more...



From San Francisco Commercial Freelancer Mat Thomas: “When I finally decided to make a serious go of freelancing for a living, I hired Peter Bowerman as my business/writing coach. This turned out to be one of the best and most important career decisions I’ve ever made. I’d been writing professionally for over a decade at that point, but mostly as an employee, so all I knew about starting and running a business was what I’d read. When it came to making the leap from wishful dreaming to freelance reality, Peter’s support was invaluable along every step of the way – from creating my website and marketing myself to getting clients and earning higher rates.

“When I freaked out because I wasn’t getting enough clients or enough money to live on, despairing that I'd never be able to succeed at this, Peter believed in me. His confidence in my abilities, his practical action-oriented advice, and his example of success inspired me to keep going. Ultimately, the hard work paid off: within nine months of hiring Peter, I was making a full-time living as a freelance marketing writer—and I’ve been going strong ever since.

“Peter is still my mentor, encouraging me with sound counsel as I face the challenges this brand new life of boundless freedom and opportunity brings. I appreciate his sincerity, patience, generosity, understanding, humor, professionalism and honesty. Peter truly wants to help aspiring freelancers succeed and fulfill their potential. Based on personal experience, I can attest that he is exceptionally dedicated to this high calling.”




Why the "Sidecar"? 

We've all seen those quirky motorcycles with the separate passenger compartment attached to the side. Well, that "sidecar" image is a good metaphor for this program: You're in the driver's seat, but you've got me as your guide in the sidecar. And while this road we're on isn't one you've been down before, I know every twist, turn and bump along its way. And I'm there to make sure your journey is far smoother than it'd be if you were on your own.     


Put Your Best Foot Forward

Given my nearly two decades of commercial freelancing experience in the field, I've likely run across just about every kind of client and circumstance. When there's a lot on the line (e.g.; prospect pitch, client proposal, the actual copy itself, etc.), I can make sure you craft the right tone, make the right move, and come across as confident, knowledgeable and professional.    


From Brooklyn, NY Commercial Freelancer David Rodeck: Are you struggling to land repeat business? Maybe writing coaching is the answer. Before working with Peter, I had trouble building long-term relationships with quality clients—those paying $75 an hour or more. Clients would hire me for a little work but they would leave after a few articles. I realized that although my writing was good, it needed to be better. Peter has not only helped improve my writing, he’s taught me some marketing secrets that would have taken years to figure out on my own.

Thanks to his coaching, I’ve already landed several long-term clients. For example, a bank hired me to rework one of their brochures. Peter help me polish up my draft and I delivered one of the best pieces I’ve ever written. The client was so impressed with the first project, they immediately hired me for 2 more.

Peter responds quickly to my edit requests, usually in less than 24 hours, and, in the case of critiques, often with short, high-quality, screen-capture videos that clearly point out what needs to be fixed in a particular piece of writing while explaining his thought process so I can improve my future efforts. I’ve increased my billings by $1,500 a month since signing up. If you’re a writer who wants to take your copywriting practice to the next level, I highly recommend Peter’s coaching.



How Does It Work?

Purchase a 10-hour block of time for $1150* (a $10/hour savings off my lowest multiple-hour purchase). Pay by:

  • Check made out to "WriteInc." (send to 128 Weatherburne Drive, Roswell, GA 30076) OR
  • Credit card by phone (email me here to set up phone call)


Once I've received your payment, we'll set up a complimentary 30-minute "set-up" call to discuss our strategy/timetable for our working partnership.



NOT SURE? Interested in the "sidecar" program, but have some questions or concerns about whether it's a fit for you? Email me here and we'll set up a no-charge 15-minute exploratory call. 



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