The Extended "Sidecar" Coaching Program

• Looking for more than just a quick sample/web site review?

• Want coaching that goes beyond getting a reality check and a "lay of the (commercial writing) land"? 

• Seeking a more serious "by-your-side" guide for the early months of your business start-up?

For many, an hour or two of coaching to, 1) validate their skills/strategy; or 2) rejuvenate/retool an existing commercial writing practice is all they need. 

Others, perhaps new to marketing, marketing writing or self-employment, want a more constant guide to turn to as they take their early, halting steps.

***************

From Ohio Commercial Freelancer Ernest Nicastro: “In the Spring of 2010 I made the decision to hire someone to help me grow my copywriting business. I ‘vetted’ several people, all well-known providers of consulting and coaching services to copywriters. After careful consideration and due diligence that included phone conversations and email exchanges with former clients of these consultants, I decided that Peter was the best fit for me. And I engaged him for a 10-hour block of one-on-one help. I’m pleased to say I made an excellent decision.
 
“His advice and guidance were exactly what I needed, and he was responsive, accessible and highly professional. With the boost I’ve received from Peter I’ve started to land some high quality, high-paying projects and the road ahead for my copywriting business looks brighter than it has in quite some time. So, if, like me, you’re not as successful with your copywriting business as you think you should be, or you’re looking to take your business to the ‘next level’...I recommend you get some help from Peter Bowerman. He’s knowledgeable, he’s easy to work with, he’s a good guy – and most importantly, I think you’ll experience excellent results.”  

***************

For clients - past and present - in this position, I've been able to serve as a sounding board for:

• Marketing strategy and determining a niche (if applicable)

• Samples and personal marketing materials (i.e., brochures, web site, direct mail, case studies, email, cold-calling scripts, etc.)

• Prospect-specific marketing approaches, letters, direct mail, proposals, bid letters, etc.

• Client specific scenarios, projects, strategy, proposals and actual project copy

That means questions like, "How should I best approach a prospect like this?" "Does this initial email or direct mail piece strike the right chord?" "My new client has asked me for a price quote/proposal for ____. Can we talk it through?" "Can you review this project proposal I've put together for this job?" "I have a meeting next week with my client and his marketing director. How can I best prepare?" "My client has asked me for some ideas on how to proceed with their new marketing direction. Can you help me brainstorm?" "Can you review the first draft of this case study I'm doing for my client?" And much more...

Why the "Sidecar"? 

We've all seen those quirky motorcycles with the separate passenger compartment attached to the side. Well, that "sidecar" image is a good metaphor for this program: You're in the driver's seat, but you've got me as your guide in the sidecar. And while this road we're on isn't one you've been down before, I know every twist, turn and bump along its way. And I'm there to make sure your journey is far smoother than it'd be if you were on your own.     

Put Your Best Foot Forward

Given my nearly two decades of commercial freelancing experience in the field, I've likely run across just about every kind of client and circumstance. When there's a lot on the line (e.g.; prospect pitch, client proposal, the actual copy itself, etc.), I can make sure you craft the right tone, make the right move, and come across as confident, knowledgeable and professional.    

How Does It Work?

Purchase a 10-hour block of time for $1100* (a $15/hour savings off my lowest multiple-hour purchase). Pay by:

• Check made out to "WriteInc." (send to 3713 Stonewall Circle, Atlanta, GA 30339) OR
• Credit card by phone (email me here to set up phone call)

Once I've received your payment, we'll set up a complimentary 30-minute "set-up" call to discuss our strategy/timetable for our working partnership.

NOT SURE? Interested in the "sidecar" program, but have some questions or concerns about whether it's a fit for you? Email me here and we'll set up a no-charge 15-minute exploratory call.  

*BONUS: "Sidecar" coaching clients who wish to continue after the initial 10 hours may purchase additional time in blocks of five hours or more for just $100 per hour.