Income-boosting resources for commercial writers (a.k.a. copywriters, business writers, corporate writers, marketing writers, etc.)
Profitable — by Design2!
Tapping the Writer/Designer Partnership Goldmine
The New, Heavily Updated 2023 Edition!
A Well-Fed Writer Ebook - by Peter Bowerman
I’m a lucky guy. About the time I launched my commercial freelancing career in 1994, I crossed paths with a graphic designer. What a difference ONE contact made…
She liked my writing, hooked me up with the graphic design firm where she worked, and over the next few years, we collaborated on a bunch of projects through the design firm, developing a solid professional bond in the process.
Eventually, she launched a solo career, and when she did, who do you think she tapped as she built her freelance business? And in a BIG way…
Over the next ~20 years, it was a rare month when I didn’t pick up one or two jobs from her – work I did little more to land than answer my phone. Okay, not really true: there were plenty of tangible things I was doing well that had her continue to call me.
Over time, I learned what those things were, as well as all the logistics of actually working together. One day I sat down, did the math, and realized this…
This one solo designer had put more money in my pocket since 1994 than any other client.
ANY other client.
Since then, there have been several other designer partnerships, and still more learning AND profits came from those.
So, in 2011, I decided to put all this experience down on paper: everything I’d learned in nearly two decades about this strategy that’d been so incredibly lucrative for me. And all designed to help other writers like you create your own “gift that truly keeps on giving.”
The resulting “Profitable—By Design!” ebook (PDF) was a huge hit, and I’ve sold countless copies.
Fast-forward nearly 12 years… I’m proud to introduce Profitable – by Design2!
“How’s It Different from the First Edition?”
Because the fundamental nature of the writer/designer partnership hasn’t really changed much since the first edition, you’ll see a lot of familiar content in this edition. That said…
- 12 more years of experience—both as a commercial writer, and one partnering with designers—have yielded a ton of new knowledge, insights and experiences—all of which I’ve added to this edition. The result is a richer, more seasoned and more nuanced discussion.
- It translates to a full 50% more content—by word count, not page count; you’ll find the pages in this edition are meatier and with less white space than the first edition!
- While P-BD1 included input from three veteran designers, P-BD2 includes a fourth designer, one who hired me steadily for eight+ years starting in 2012, yielding countless new experiences and learnings.
- While this new edition offers MUCH more, I haven’t raised the price one dime!
No, I can’t guarantee reading this ebook will yield results that match mine, but at the very least, you’ll discover the steps in the process and what it takes to become a designer’s “go-to” writer.
Here are just a few of the things you’ll learn in this improved and expanded edition:
- What to look for in a creative partner
- How to find and contact the right partners (includes sample email templates and phone scripts!)
- How to become a partner’s “go-to” writer
- How such partnerships can yield steady business with minimal effort
- How finding the right partner can dramatically reduce the necessity of constant and ongoing marketing
- How to become the kind of writer that graphic designers want to work with
- How to be THE writer that designers go out of their way to sell to their clients
- How to have designers look for opportunities to hire you
- The FIVE graphic-designer-candidate scenarios you’ll encounter
- Case Study: Creating a budget-friendly, low-tech (i.e., no new technology to master) turnkey newsletter that delivers recurring income
- What four 20+-year veteran graphic designers say are the most important qualities they look for when working with writers
- The UN-theoretical real-world facts about what it takes to maximize the financial potential of your creative partnerships
- How forging the right partnerships can open the doors to lucrative high-level commercial writing work with Fortune 500 companies
- The #1 reason why designers hire writers and how to make that work in your favor
- What clients want more than anything, and how a simple change in mindset can give it to them
- What graphic designers’ main challenges are and how to address ALL of them
- Why good copywriting is such a valuable gift to a graphic designer, and how you can provide that gift
- The qualities that will set you apart in the marketplace, yet which require zero experience and track record to deliver
- The six steps to delivering solid copy that hits the mark, achieves its objectives, and will make you a hero to your designer AND the end client
- The key attribute that separates $40-50/hour writers from $100-$125+/hour writers
- Real-world samples of copy that designers loved—and why…
And much, much more – over 80 info-packed pages!
Order Now!
(NOTE: This is a digital product only; you will NOT receive any hard-copy book)
Purchase can be made by debit or credit card using PayPal, which is my ONLY payment gateway, but you do NOT need a PayPal account in order to use your debit or credit card. Once you’re directed to PayPal, scroll down past the login area and click “Pay with Debit or Credit Card.” When transaction is complete, you’ll be prompted to download your ebook.