Got this great guest post from Wisconsin FLCW Clayton Grow. Great message certainly for all the commercial freelancers writing for technical clients, but really applicable to ANY of us. Every industry has its jargon and corporate-speak, and even if it’s not technical, it can still be just as incoherent to an uninitiated reader. And that’s … Read more
We’ve talked about the fact that indie publishing is a business. And you know that if you’re serious about selling a top notch book you can’t go it alone. That’s where your indie publishing team comes into play. As a true indie publisher (rather than just a small publishing company with in-house staff), you’ll most … Read more
It’s no secret that your book cover design is an important book marketing tool — for indie authors and traditionally published authors alike. Yet many self published authors and indie publishers take the DIY route and the results are often easy to spot in relation to professional cover designs. Who better to talk about cover … Read more
When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I’ve seen indie authors make is assuming they don’t need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their … Read more
So, a few months back, in the April 2011 Well-Fed E-PUB, I ran the following Main Course about retainers from Visalia, CA commercial freelancer Tim Lewis (tim@tlcopy.com, https://www.tlcopy.com). Retainers – essentially a guaranteed monthly income from a commercial writing client – can be wonderful things. Not to mention especially welcome in a tough economy – … Read more
Blame it on my days in PR, but I’m a big fan of transparency. I love sharing open and honest information, including real life data about things that interest me. In freelance writing I encourage other writers to share their rates openly because it helps us not only conduct better market research as a group … Read more
At first blush, it didn’t seem like such a fortuitous meeting. It was 1994, my stumbling, halting first year as a commercial freelancer. On the side, I was writing columns for a local Atlanta rag. I’d been put in touch with the graphic designer who was laying out the publication I was writing for, to … Read more
If you go into indie publishing with the intention of selling your books and earning a profit, you’re going into business. Your books and e-books become the products you build your business around. You’ll see me emphasize this fact a lot here at All Indie Publishing. Today I want to talk about what that really … Read more
So, I went out for a lunch the other day to my local Jason’s Deli. Pretty big chain – good, thick Dagwood-style sandwiches, great salad bar, etc. And no, I’m not getting free coupons for plugging them here. Just giving credit where it’s due, since I’m about to do the opposite as well… Anyway, so … Read more
You’ll occasionally see me use the term “self publishing” here simply because of its common use among indie authors. But I hate that phrase. Hate, hate, hate it. If you want to call yourself a self publisher, by all means do so. There’s nothing wrong with that. My biggest issue with it is when people … Read more