[text_block style=”style_1.png” align=”center” font_size=”16″ font_font=”Verdana” font_color=”%23ffffff”](Main Modules)[/text_block]
[text_block style=”style_1.png” align=”center” font_size=”18″ font_font=”Ubuntu” font_style=”bold%20italic”]The Fast Track to Marketing-Writing Mastery
The Structure and Strategy Behind Effective Commercial Writing[/text_block]
The Structure and Strategy Behind Effective Commercial Writing[/text_block]
- Module 1: Introduction & a “Refresher†on Sales/Marketing Fundamentals (audio-only)
- Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Buildingâ€
- Module 3: Larger Brochures and More Examples of Effective Structures for “Case-Buildingâ€
- Module 4: Postcard Direct Mail and Web Site Messaging/Content
- Module 5: Case Studies: Third-Party Success Stories Boost Credibility
- Module 6: White Papers: “The King of Contentâ€
- Module 7: Getting “Into Their World†and Using Themes Effectively
- Module 8: Using Stories (Real or Fictitious) to Legitimize, Humanize and Demonstrate
- Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions†Strategy)
- Module 10: Basics of Sales Letters and Landing Pages
- Module 11: A “Short-Copy†Primer: Taglines/Slogans, Naming, Headlines and More