Entries by Peter Bowerman

Twitter: Beyond the “Twivial” and Towards True “Twinfluence”…

Okay, so I’m not on Twitter yet but, against the odds, I’ve become intrigued. And I’m intrigued because I’ve decided to look beyond the silly, pointless “sharing-of-random-neural-firings” use of it that you often hear first about it (i.e., all the stuff that no one with anything even resembling a life would give a rat’s heiney […]

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Let Them Keep Thinking Writing is a Dead-End Game (More for Us…)

A reader recently sent me a link to an interesting piece in The Week, entitled “Is Writing for the Rich?” It was written by the editor himself, Francis Wilkinson, who concluded that the future of freelance writing is mighty bleak, and that, given the unfortunate current financial calculus of the craft, it’s become a field […]

New (and free!) Report on Social Media Invites “The Question” Yet Again…

Good friend Michael Stelzner just released a killer report (and free, tool!) on social media, compiled from the input of some 900 folks. Entitled Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, it’s available for download here. Among the key findings? Marketers are mostly new to social media: […]