Screw-ups. We all have ‘em. With friends, family, and yes, with our commercial writing clients. But, how you deal with it can be far more important than the screw-up itself. This subject may be a bit off the mainstream of commercial writing, but thought it was worth knocking around, and certainly has relevance for our […]
Was updating the customer testimonials on my commercial writing site the other day, and came across this one (excerpted): “Not only does Peter intuitively grasp where we need to go with a project, but his writing truly inspires my design. Bottom line, Peter’s spoiled me with his talent and he’s always my first choice.†Now, […]
A wooden screen door slapping closed. Small waves gently lapping up against a waterside cabin. Delicious lake breezes rustling the leaves and billowing a window’s curtain. The sounds of summer. The sound of leisure. The sound of unplugging. What could be sweeter? Promise I’m not trying to rub it in, but… I’m in the midst […]
(Sorry it’s been so long since the last post. The book launch (and myriad technical issues) have kept me hopping of late. We’re back on track…) Finishing up a round of work for one of my regular commercial freelancing clients recently, I once again paused to savor my original choice to be a commercial writing […]
In the June 2009 issue of The Well-Fed E-PUB, I ran a piece summarizing copywriting guru Marcia Yudkin’s take on direct mail marketing vs. email marketing. Marcia came down on the side of using direct mail marketing to promote a commercial freelancing business, and for these reasons: 1) If you irritate a client with your […]