Welcome to THE WELL-FED E-PUB!

 

Serving upfood for thought and tasty tips for the prospering FLCW*. Come on in, sitanywhere and bring your appetite!

 

*FLCW,peppered throughout the ezine, stands for "Freelance CommercialWriter" – anyone who freelances for businesses (vs. writing magazinearticles, short stories, poetry, etc.), typically earns $50-125+ an hour, andis the sole focus of this e-newsletter. 

 

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VOLUME 10,ISSUE 3 – MARCH 2011

Publishingthe first Tuesday of every month since May 2002 

Read itOnline at: http://www.wellfedwriter.com/ezine/mar2011.html

 

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ATTN:TOLEDO, OH/DETROIT & ATLANTA! “Well-Fed Self-Publisher” seminars in March!Details in Coffee and here(http://www.wellfedwriter.com/seminars.shtml). 

 

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TheWELL-FED WRITER BLOG is Rockin'! Weigh in on “What’s a Freelancer to Do AboutHealth Insurance?” “This Writer’s Landing a Ton of Work Doing What So ManyCompanies Need?” and more! http://www.wellfedwriter.com/blog.

 

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"THEWELL-FED WRITER" (2010 EDITION) HAS WON FOUR AWARDS!

Check outthe Awards Gallery at http://www.wellfedwriter.com/wellfedawards.shtml

To Order(FR.EE Bonus/U.S. Shipping): http://www.wellfedwriter.com/ordertwfw.shtml.

 

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PLEASE! I’MLOW IN ALL E-PUB CATEGORIES. Would love to get your strategies, tips andfeatures. See "Coffee" for more details and word counts. 

 

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THISMONTH'S MENU:

 

I.APPETIZER: WEB SITE/BLOG WINNER ANNOUNCED

Winner GetsCreative; Designer Offers Budget-Friendly Packages to E-PUB Readers

 

II. “FIELD”GREENS: GOT MELODIOUS WRITING?

CopywritingGuru Invites You to Use Words to Add Life and Energy to Writing

 

III. MAIN“MEAT” COURSE: FORGET THE COMPETITION (EVEN IF YOU’RE NEW!)

GA FLCWShares Wisdom from Experience Making $163K in First Year as FLCW

 

IV.DESSERT: Sweet Success Stories and Tips

NEW: “TheWell-Fed Partner Pantry” Program! Got an Info-Product to $ell on My Site?

TIP: YoursTruly Buys a “Lap Desk;” Makes Working Anywhere a Pleasure!

 

V. COFFEE,MINTS AND TOOTHPICKS

- ATTNTOLEDO/ATLANTA: “Well-Fed Self-Publisher” Seminars Coming in March!                    

- THEWELL-FED E-PUB NEEDS ALL COURSES!

- TheWELL-FED WRITER BLOG is Rockin'! http://www.wellfedwriter.com/blog

- MISSED MYTELECLASS? Full 38-PAGE e-Transcript – Just $12!

- AWAICopywriting (& Other) Courses: Register Here, Get 2 Bonuses (no charge!)

- How CanMy Mentoring Service Serve You?

 

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I.APPETIZER: WEB SITE/BLOG WINNER ANNOUNCED

Winner GetsCreative; Designer Offers Budget-Friendly Packages to E-PUB Readers 

 

Thanks toall who entered the contest for a f.r.e.e. web/site blog from Hutto, TX FLCWand experienced designer Shannon Martin (smigim@yahoo.com,http://indie-d.com). Shannon contributed agreat article to last month’s E-PUB (archived here) on building apowerful copywriting site.  

 

Contestentrants had to tell, in 10 words or fewer, why they should win. Top 5 arebelow, with Amy Morris the winner. Now, I didn’t understand Amy’s entry (I knewComic Sans was a font, but was lost after that) but note Shannon’s explanationafter the list.  

 

#1  Me+ Comic Sans (HATE) x You Too? (WHEW) = I win, right? (Amy Morris)

#2 Treating my migraines eats up the cash for site development.  (JanetHenderson)

#3 Three women. One new business. Create great books. Need help! (Julie Thompson)

#4 Website - no business/Languishes in wintry funk/Springtime hope -Indie (haiku by Jamie Morrison)

#5 I'm 15 months shy of freelance goal and 70th birthday. (Barbara McAllister)

 

#1? ExplainsShannon: “It's a design thing. Comic Sans is one of the default fonts forcanned websites, and flags you instantly as having a ‘template’ site. Amy’ssaying that’s not what she wants and confirming I'm not a one-size-fits-alldesigner. I thought it was by far the most original.” Amy will receive:

 

1) Customlogo/graphics for site and for print materials (business cards, brochures,etc.).

2)WordPress site/blog (up to 10 pages and 10 blog categories; you providecontent)

3)Integrated social media, email opt-in forms and choice of up to three otherwidgets

4)Portfolio gallery (you provide synopsis and images)

5) Built-inCMS (content management system) for easy site updating

6) Trainingon maintaining your new site

 

Even if youdidn’t win or even enter, Shannon’s offering Well-Fed E-PUB readers packagesincluding all the above for $450-550 (depending on complexity). Contact her at smigim@yahoo.com by 3/15/11.

 

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II. “FIELD”GREENS: GOT MELODIOUS WRITING?

CopywritingGuru Invites You to Use Words to Add Life and Energy to Writing

 

In MarciaYudkin’s 9/28/10 issue of The Marketing Minute (subscribe here; absolutely worth your time),she encourages us all to make our writing more engaging and compelling throughcreative use of words. I’ve been doing this for years, and it just makes theprocess more fun for you, and more interesting for the reader. 

 

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Seasonsubscribers of the Seattle Repertory Theatre enjoy a host of privileges,including “seat repeat”: “Love a particular show and want to see it again? Beour guest! One free seat repeat per subscriber.”

 

Besidesthis being an appealing bonus for theater lovers, its name jumps jauntily inyour mind. The rhyme is joyous, and the added long “e” repetition in “free seatrepeat”

adds to itsair of delight.  (“Wheeee!”)

 

While theway syllables sound or combine is a stock in trade of poets, we don’t seeenough business writers putting this factor to work.  

 

Did younotice the three j’s in one line two paragraphs back? Such repetition slows youdown as a reader, puts you more in the moment and urges you to savor the ideaunder

consideration.

 

On theother hand, suppose you were to say your seminar provides a brisk walk throughthe pitfalls of catalog design.  The dominant consonants in the words“brisk,” “walk,” “pitfalls” and “catalog” imply a very fast pace indeed.

 

Just listencarefully to what you’ve written so you don’t overdo the sound effects.

 

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III. MAIN“MEAT” COURSE: FORGET THE COMPETITION (EVEN IF YOU’RE NEW!)

GA FLCWShares Wisdom from Experience Making $163K in First Year as FLCW

 

Got thisgreat “back-to-basics” piece from fellow Atlanta-area FLCW Ed Gandia (ed@edgandia.com, http://www.edgandia.com) – for anyonetrying to get some new or renewed traction with their copywriting business. Ifeature Ed in the new edition of TWFW for good reason:he built a part-time FLCW business generating $3-4K/month WHILE holding down afull-time 9-5 job. Then, when he finally did make the break to FT freelancing,earned $163K in his first full-year in the biz. So, listen…

 

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Relativelynew to freelancing? Feeling a bit overwhelmed? Or, been freelancing a while,and have perhaps hit a rough patch? Either way, I have some encouraging wordsand lessons for us all…

 

Whenstarting out, what you lack in experience and track record you can make up by workingharder on “controllable” factors. The same applies when you’re in a slump.Working on the variables you CAN control is often the best recipe for aturnaround.

 

When thisconcept clicked into place for me a few years ago, my world began to change forthe better. I first heard the idea in Brian Tracy’s audio program, “The LuckFactor.” Tracy describes a scene where someone who’s had too many glasses ofwine is taken to a dark room, blindfolded and given a set of darts to throw ata dartboard.

 

Tracy asks,“What are the chances of that person hitting the dartboard?” Obviously, notgood. But what if this person is given an unlimited number of darts? Won’t sheeventually hit the dartboard? Of course. That’s the beauty of the Law ofAverages.

 

And what ifshe sobers up, removes her blindfold and turns the lights on? Will her chancesof hitting the dartboard increase? You bet. What if she then takes lessons froma pro? What if she commits herself to practicing for two hours a day for thenext four weeks? Will she get even better?

 

You betterbelieve it. Not only that, she’ll also hit a few bullseyes. And what do allthose things – unlimited supply of darts, sobering up, removing theblindfold, turning on the light, training and practicing – have incommon?

 

She cancontrol all of them. 

 

It’s nodifferent when you’re starting out as a freelancer. Much like the dart thrower,you can ALWAYS make up what you lack in experience and track record by focusingon the things you CAN control.  

 

You can tryharder. You can be more persistent (think unlimited supply of darts). You canget specialized training, some coaching or a certification in a specific skillthat’s in high demand. You can send out more lead generating letters. You cannetwork more aggressively and consistently (both offline and online). You canmake more cold calls.

 

You mightnot land marquee clients at first. But you’ll get clients willing to overlook alack of experience for lower fees. Or folks who appreciate your persistence,sincerity, personality, professionalism and enthusiasm (MORE factors you cancontrol).

 

Even ifyou’re a seasoned freelancer weathering a dry period, by working on variablesyou can actually do something about will get you out of a tough spot muchfaster. Try not to dwell on the negative. Even if you don’t feel like it, pickup the phone, call some prospects, mail some letters, contact some previousclients, reach out to some of your colleagues.

 

Just getmoving. And talk and act as if you’re one of the top writers in your field.Your confidence and positive tone will come through, which will greatlyincrease your chances of attracting the right clients.

 

The roadahead won’t always be easy. But if you shift your mindset, stop worrying aboutwhat your competition is up to, start focusing on the things you CAN control,get into action, and don’t quit, you can’t help but succeed. I promise.

 

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Ed Gandiais a successful freelance copywriter, speaker, trainer and a founding partnerof InternationalFreelancers Academy and co-founder of International Freelancers Day, theworld’s biggest online educational conference for solo professionals. He’s theco-author of the award-winning book, The Wealthy Freelancer: 12 Secrets to aGreat Income and an Enviable Lifestyle (Penguin/Alpha). For Ed’s solid primer on how tosuccessfully transition from a part-time to full-time copywriting business,visit http://www.StopWishingandStartEarnng.com. 

 

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IV.DESSERT: Sweet Success Stories and Tips

NEW: “TheWell-Fed Partner Pantry” Program! Got an Info-Product to $ell on My Site?

TIP: YoursTruly Buys a “Lap Desk,” Which Makes Working Anywhere a Pleasure!

 

No oneperson (certainly not ME) has all the answers about how to build a successfulcommercial writing business. Everyone’s built their businesses in differentways under different circumstances, and headed in different directions. Andalong the way, we’ve all picked up some valuable specialized knowledge –information, which, if put to paper, can help your colleagues be moreprofitable in their own businesses.    

 

While I’veworked hard over the years to provide good income-boosting information in mybooks, ebooks, ezine, blog, knowledgebase, etc., now, I want to give YOURinfo-products a place and an audience on my site, and, in the process, give usboth the chance to profit.

 

IDEALPRODUCTS?

Have youbecome an expert in a particular area of commercial writing, and are willing toshare that expertise with others? Have you mastered a particular strategy forlanding new business? I’m open to looking at ANY info-product that can helpcommercial freelancers make more money or have higher quality of life.

 

Sorry, butinfo-products must be focused exclusively on the commercial writing field(i.e., not newspaper/magazine writing, poetry, fiction, short-story writing,etc.). For more details, and the terms of the arrangement, click here. 

 

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Attention,Laptoppers: I’ve got a laptop, but use it with an external monitor and keyboardwhen at home. Long hours in front of the “infernal machine” can do a number onyour back (and believe, I know more about that lovely gift than most). Butrecently, I sprang for a “lap desk” – hard plastic covered with non-slipmaterial, with bean-bag-like material on the bottom to conform to your lap, anda lip to keep your laptop in place. Love it. Now I can work in my favoritearmchair a lot more comfortably than when I just held my laptop in my lap. Igot thisone off Amazon. At $24.99 it’s a penny under their f.r.e.e. shippingthreshold, but bookmark this cool sitefor cheap filler items to make up the difference. And there are more compacttravel models as well. Your back will thank you!

 

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V. COFFEE,MINTS AND TOOTHPICKS

- ATTNTOLEDO/ATLANTA: “Well-Fed Self-Publisher” Seminars Coming in March!                    

- THEWELL-FED E-PUB NEEDS ALL COURSES!

- TheWELL-FED WRITER BLOG is Rockin'! http://www.wellfedwriter.com/blog

- MISSED MYTELECLASS? Full 38-PAGE e-Transcript – Just $12!

- AWAICopywriting (& Other) Courses: Register Here, Get 2 Bonuses (no charge!)

- How CanMy Mentoring Service Serve You?

 

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ATTN.TOLEDO & ATLANTA!  “Well-FedSelf-Publisher” Seminars Coming in March!

I’ll be inToledo, OH on March 16 to do two talks: an ad club luncheon and the second atwo-hour workshop on self-publishing (and for a crazy-low price). And on March25th, I’ll be talking self-publishing in Atlanta (where I live), atthe Spring Book Show at the Cobb Galleria. Hope you’ll join me (OR, if you knowanyone in those areas who might be interested, please pass it on). For moreinformation on both events, click here. 

 

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I'MSERIOUSLY LOW ON ALL WELL-FED E-PUB COURSES!

Got a greatstrategy, approach or specific expertise you're willing to share? Turn it into aFeature (MAIN COURSE) for the EPUB (500-600 words; query first). ALSO, sendyour "GREENS" (200-300 words), TIPS (150-200) and SUCCESS STORIES(100-300) to peter@wellfedwriter.com.Archived issues at http://www.wellfedwriter.com/ezine.shtml. 

 

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TheWELL-FED WRITER BLOG is Rockin'! http://www.wellfedwriter.com/blog

 

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MISSED MYTELECLASS? "Thriving as a Freelance Commercial Writer"

 38-PAGE e-Transcript! $12: www.wellfedwriter.com/jan07tstranscript.shtml.

 

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AWAICOPYWRITING (& OTHER) COURSES: Register Here, Get Your Choice of Bonus CDProgram! Six-Figure Copywriting, Graphic Design, Internet Writing, Fundraising,Health Market and more! http://www.wellfedwriter.com/awai.shtml.

 

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HOW CAN MYMENTORING SERVICE SERVE YOU?

For detailsand testimonials, visit http://www.wellfedwriter.com/mentoring.shtml.

 

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