NOTE: This month, IÕm sending out the E-PUB on the first Wednesday
instead of the first Tuesday, to steer clear of the "new-year-and-day-after-the-holiday-weekend"
email crush! Normal schedule will resume next month.
Welcome to THE WELL-FED E-PUB!
Serving up food for
thought and tasty tips for the prospering FLCW*. Come on in, sit anywhere and
bring your appetite!
*FLCW, peppered
throughout the ezine, stands for ÒFreelance
Commercial WriterÓ – anyone who freelances for
businesses (vs. writing magazine articles, short stories, poetry, etc.),
typically earns $50-125+ an hour, and is the sole focus of this
e-newsletter.
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VOLUME
11, ISSUE 1 – JANUARY 2012 – HAPPY ÒWELL-FEDÓ NEW YEAR!
Publishing
the first Tuesday of every month since May 2002
Read
it Online at: http://www.wellfedwriter.com/ezine/jan2012.html
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FEBRUARY
2012 WELL-FED GROUP COACHING SERIES FILLING UP FAST!
Ready
to take your FLCW biz to the next level? Want to boost your confidence, clarity
and focus? ThisÕll get you there. But, donÕt take my word for it. Check out all
the details AND pretty potent testimonials at http://wellfedwriter.com/groupcoaching.shtml
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25%
OFF SALE EXTENDED ON ÒPARTNERING WITH DESIGNERSÓ EBOOK!
Until
Friday, 1/6/12! http://www.wellfedwriter.com/partnerwithdesignersebook.shtml.
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JOIN ME ON F.R.E.E. CALL ON ÒFREELANCE WRITERS DEN,Ó
TOMORROW!
1/5/12 at 12 PST (3 EST); ÒMaking It
as a Commercial Writer.Ó Log in (at start time) here: https://caroltice.webex.com/caroltice/onstage/g.php?t=a&d=667171730
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NEW 1-ON-1 COACHING PROGRAMS: SAMPLE/SITE REVIEW
& ÒSIDECARÓ!
Low-cost peace of mind and guidance: http://wellfedwriter.com/mentoring.shtml.
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WELL-FED WRITER BLOG
Post Earns ÒBest Articles for Writers 2011Ó Honors!
Check out 11/8/11 post at http://www.wellfedwriter.com/blog (ÒOne Big Reason Why Commercial WritingÉÓ);
http://www.makealivingwriting.com/2011/12/30/articles-year/
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THIS
MONTHÕS MENU:
I. WELCOME APPETIZER: ÒWELL-FEDÓ
GOLDEN YEARS?
Invest In (Cash) Cows Now For Greener Retirement Pastures
Later!
II. ÒFIELDÓ GREENS: GOT YOUR
NETWORKING MOJO WORKING?
CA FLCW Racks Up $26K+ from Leads
Groups, and Shares Her Strategies!
III. MAIN ÒMEATÓ COURSE: ÒCONTENT
MARKETINGÓ 101 (Part 2 of 2)
MS FLCW and ÒContent MarketingÓ Pro
Shares the How-to of This Lucrative Specialty!
IV. DESSERT: Sweet
Success Stories and Tips
CA FLCW Runs Cheap
LinkedIn Ad, Lands Writing Gig, Serves Up the ÒHow-toÓ!
TIP: Cool Videos Offer
Powerful Marketing Punch (and FinderÕs Fee for You!)
V. COFFEE, MINTS AND
TOOTHPICKS
- NEXT WELL-FED GROUP COACHING SERIES STARTS FEBRUARY 2012!
- MORE WORK WITH LESS EFFORT? New Ebook
Serves Up the ÒHow-ToÓ!
- THE WELL-FED E-PUB
NEEDS ALL COURSES!
- The WELL-FED WRITER
BLOG is RockinÕ! http://www.wellfedwriter.com/blog
- AWAI Copywriting (& Other) Courses: Register Here, Get
Bonus CD!
- How Can
My Mentoring Service Serve You?
*****************************************
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I. WELCOME APPETIZER: ÒWELL-FEDÓ GOLDEN
YEARS?
Invest In (Cash) Cows Now For Greener Retirement Pastures
Later!
I ran this piece in January 2003, and thought it was worth
an encore. Regular investing is one of the things freelancers often let slide
– and to their future detriment. I started with my financial planner
pretty late (roughly 15 years ago), and itÕs been one of the best decisions
IÕve ever made. Investing is a habit now; my monthly investments are no more
optional than my mortgage payment or cell phone bill. And that's the way it
should be.
With my plannerÕs help, and driven by my goals, time
frames, and overall risk tolerance, I set up and continue to
fund (through automatic monthly contributions) my own retirement plan
as well as other investment vehicles. I am virtually immune to "hot
stock tips," cutting-edge gas lease programs and other
"ground-floor" opportunities. In boring, predictable fashion, I just
stay the course, month after month, year after
year.
Needless to say, the last few years have been brutal on most investment
portfolios, but I sleep well anyway. Through regular systematic investing, IÕm
buying shares in several mutual funds, which diversifies my risk and does
what's known as "dollar cost averaging." When those share prices take
a hit, which theyÕve certainly done of late, my fixed investment every month
buys more shares. My planner explains the concept through "The Cow
Story," a fun and illustrative tale. Here's the short version:
At his advisorÕs urging, a man invests in cows at $100/month.
In Month #1, cows are selling for $100 each, so his investment buys one cow. An
article the next month claims e-coli from cows has caused an epidemic. Cow
prices drop to $50. His advisor urges him to buy two cows. His $200 investment is
now worth $150 (3 x $50), a -25% return.
Next month, mad cow disease rages nationwide. Price: $25.
Advisor: Buy more. Four cows this time. His $300 investment is now worth $175
(7 x $25), a -42% return. Next month, a top medical journal claims beef causes
cancer. Price: $10. Advisor: Keep investing. Ten more cows. His $400 is now
worth $170 (17 x $10), a -57% return.
No bad OR good news the next month. Price: Still $10. Buy 10 more, says
the advisor. His $500 investment is now worth $270 (27 x $10), yielding a -46%
return.
Next month, the epidemic subsides and the bovine link is
debunked. Price: $25. Four more cows. His $600 investment is now worth $775 (31
x $25), a +29% return. By the next month, mad cow disease is considered a
fluke. Price: $50. Two more cows. His $700 investment is now worth $1650 (33 x
$50), a +136% return.
A month later, a beef study shows beef actually reduces colon cancer.
Price: $100. One more cow. His $800 investment is now worth $3400 (34 x $100),
a +325% return.
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Note the price never rose above its original level but he
still enjoys a 325% return. THATÕS ÒDollar Cost Averaging.Ó If youÕre
not investing regularly, I urge you to make a New YearÕs resolution to do so
– now. Well-fed writing doesn't just mean eating well today or next
month. ThereÕs no reason it canÕt mean writing for a living and still carving
out a comfortable retirement. And on that comforting note, letÕs eat!
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II. ÒFIELDÓ GREENS: GOT YOUR
NETWORKING MOJO WORKING?
CA FLCW Racks Up $26K+ from Leads
Groups, and Shares Her Strategies!
I periodically run
an ÒEasy Web TipÓ from CA-based web optimization/SEO pro Katherine Andes (http://www.andesandassociates.com to subscribe).
Her stuff is always quick and useful – the kind
of stuff that can make you look really smart in front of a client. Here she
shares how sheÕs tapped leads groups for some serious writing income. Enjoy!
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My experience with leads group has been very helpful for my
business. Three years ago, I joined a small local group. The group is tiny, so
I didnÕt get much work at first. But after a while things got better; so far,
IÕve made over $15,000 with that group.
About two years ago, a member in that original group
took me to a larger group in a nearby city. I enjoyed the meeting, but
didnÕt apply to join because, 1) I was intimidated, 2) The fee
was $1000 a year, and 3) I was stupid.
As I became more successful, I got over being intimidated.
So earlier this year, I joined the bigger group. I figured in a year,
IÕd at least earn back my $1,000 investment. Well, that was six
months ago, and IÕve earned over $11K! And more work is in the pipeline.
In a leads group, only one category of business is allowed
per member (i.e., one attorney, one writer, one insurance person, one
jewelry store, etc.) The idea is that members refer business to
one another, and they do business with one another.
Each week we introduce ourselves and give out any
leads we have. ItÕs great practice for refining your elevator speech (and
mixing it up, so it doesnÕt sound canned). Periodically, you get the
opportunity to speak, allowing you to show off your expertise to a roomful
of potential buyers who already know and like you.
I promote myself as a writer who specializes in web
content development and search engine optimization. Occasionally, I
mention that I do other kinds of writing like press releases, but
mostly I stick to the web side of my business.
Now IÕm planning on joining a breakfast leads group in an even
larger city nearby. ItÕs another $1000 a year, but I figure I have nothing
to lose. Except a little sleep.
To find a leads group in your area, search for
Òexecutive associationÓ + ÒName of your city.Ó You might also try the
international association BNI (http://www.bni.com).
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III. MAIN ÒMEATÓ COURSE: ÒCONTENT
MARKETINGÓ 101 (Part 2 of 2)
MS FLCW and ÒContent MarketingÓ Pro Shares the How-to of This Lucrative
Specialty!
Got this great piece on content marketing from Madison, MS
FLCW Amanda Brandon (http://www.amandabrandon.com).
Amanda had commented on my blog post on the subject, ÒThis WriterÕs Landing a Ton of Work Doing What So Many Companies NeedÓ
(archived at http://www.wellfedwriter.com/blog,
then ÒFebruary 2011Ó). I liked her answer so much, I
asked if sheÕd be willing to share her expertise.
She was game, and wrote such a detailed and info-rich piece, I turned it
into a two-parter. Last month (archived at http://wellfedwriter.com/ezine/dec2011.html), she discussed what content marketing is, how she
got started and established her practice, and how you can land work in this
lucrative space. In this issue, she discusses how to sell a company on
outsourcing their content marketing initiatives. Good stuff – enjoy!
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PART TWO: How To Prove The Value Of
Outsourcing Content Marketing
As companies focus on search engine optimization and less on traditional
media, there will be more opportunities for writers who understand content strategy
and marketing. As Mike Stelzner shows in his book
ÒLaunch,Ó giving away quality content is a key marketing strategy for todayÕs
businesses.
While most business owners donÕt have the time to do it themselves, they
DO need to be involved in the process of brainstorming what content to create
and how best to share it. I help them develop this strategy and I also develop
the content.
Here are a few ways I help a client understand whatÕs going on when they
hand over the keys to content marketing:
1) WE COMMUNICATE REGULARLY VIA PHONE, INSTANT MESSAGE OR EMAIL. I have
to know whatÕs going on in my clientsÕ businesses to make their content
effective.
2) WE HAVE A WORKING
EDITORIAL CALENDAR. I treat each of my clients like an editor does a magazine. I
look at their promotions, events and seasons as opportunities to engage with
the audience.
3) I TROLL FOR CONTENT MARKETING IDEAS AND RUN THEM BY THE CLIENT. I
scan news sites, competitor blogs/sites, the HARO query feed and industry
magazine editorial calendars for ideas to contribute or create timely content
of interest to clients.
4) I ALWAYS REFER CUSTOMER SERVICE ISSUES TO THE CLIENTS. For instance,
if IÕm managing a Facebook page, IÕll ask about the appropriate response to the
complaint or question and put the Facebooker in
direct contact with my client.
5) I ALWAYS LAY OUT A CONTENT STRATEGY SPREADSHEET. ItÕs updated each
week with results and placements of content (guest blogs, Technorati, Slideshare, etc.). I help my clients secure placements of
original content (not just a recycled blog post) by developing relationships
with other bloggers, businesses and online communities. The document is shared
in either a Google Doc or in a Dropbox folder. I
think a client should always understand and know whatÕs being said about their
business.
The best advice to any FLCW looking to expand into
content marketing? Be aware of
whatÕs happening in the markets you want to serve. I specialize in technology,
foodservice and healthcare and understand what works (and doesnÕt) in content
marketing for these industries. I also always work my network and offer a free
consultation on the front end. I may not get a project, but I almost always
make a contact that will help me get business down the road.
IÕd love to chat with anyone looking for advice on expanding beyond
simple writing projects. I love creating the strategy more than I love creating
the content. ItÕs rewarding to help a company see success from their online
efforts, especially when they go from not knowing what a blog is to seeing it
put them ahead of the competition.
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IV. DESSERT: Sweet
Success Stories and Tips
CA FLCW Runs Cheap
LinkedIn Ad, Lands Writing Gig, Serves Up the ÒHow-toÓ!
TIP: Cool Videos Offer
Powerful Marketing Punch (and FinderÕs Fee for You!)
Got this nifty LinkedIn success story from Encinitas, CA
FLCW Louise Julig (http://www.louisejulig.com,
http://www.linkedin.com/in/louisejulig),
about landing a gig through a LI ad. Following that, a cool marketing tool that
could make you a few bucks!
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I recently landed a case study for a tech firm via a
LinkedIn ad. I have a premium account with LI, and as a thank-you, they sent me
a $75 credit for a small, two-line ad (in the right-hand corner of pages). IÕd recently
copyedited a book about LI (Neal SchafferÕs ÒMaximizing LinkedIn for Sales and
Social Media MarketingÓ; highly recommended), so I reviewed the chapter on how
to run an ad effectively, and went through the steps.
You only get 100 characters for these ads (title: 25; body:
75; my experience writing tweets paid off). I ended up with: ÒNeed customer
stories? I speak Geek—I can interview your clients and write their story.
Ask me how.Ó I used LIÕs options for targeting the ad to specific job titles,
geographic areas, industries, and LI Groups (I figured people in Groups are
more active users, and more likely to respond). The first day the ad ran, I got
a response, I sent them a proposal, and the assignmentÕs
now successfully completed.
Although thatÕs the only job from the ad so far, since I set
the link to the ad to go to my LI profile, I can look at the ÒWhoÕs Viewed Your
ProfileÓ stats (a feature of a premium account) and get a good sense of who at
least clicked on the ad, and the companies theyÕre with. If theyÕre on Twitter,
I follow them, and can interact to build a relationship, which may lead to
future business. I wouldnÕt have thought of investing in a LinkedIn ad before,
but after this success, (and a great ROI even if I were paying for the ad) I
will probably refine it and run it again soon.
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I believe in
being a great resource for my clients, and turning them on to things I canÕt
do. I recently came across a
company (http://www.ImpactMovie.com) doing some really cool, clean, short (often animated) marketing videos. Fun,
informative, they draw you in and keep you watching, and that spells Òmarketing
impact.Ó Check out their portfolio at http://angelvisiontech.com/#/ClientSamples (then ÒSample Impact MoviesÓ and then the ÒClient
Sample MoviesÓ tab; I like the ÒChiquita To GoÓ pieceÉ).
Keep them on
your radar when you cross paths with companies carrying a novel product whose
benefits they want to showcase; or those with a product/service requiring a
step-by-step process, and wanting to show how easy it is, etc. And, the
umbrella company, AngelVision Tech (http://www.angelvisiontech.com), according to the president, Jeff Otis, will pay a
$500 finderÕs fee if you refer a prospect that converts. Check it out!
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*****************************************
V. COFFEE, MINTS AND
TOOTHPICKS
- NEXT WELL-FED GROUP COACHING SERIES STARTS FEBRUARY 2012!
- MORE WORK WITH LESS EFFORT? New Ebook
Serves Up the ÒHow-ToÓ!
- THE WELL-FED E-PUB
NEEDS ALL COURSES!
- The WELL-FED WRITER
BLOG is RockinÕ! http://www.wellfedwriter.com/blog
- AWAI Copywriting (& Other) Courses: Register Here, Get
Bonus CD!
- How Can
My Mentoring Service Serve You?
****************************************
*****************************************
NEXT WELL-FED GROUP COACHING SERIES STARTS FEBRUARY 2012!
Slots are filling fast for series #9 of Well-Fed Group
Coaching starting 2/8/12. DonÕt believe me, read the testimonials from past
participants about their experiences AND results: http://wellfedwriter.com/groupcoachingtestimonials.shtml
*****************************************
MORE WORK WITH LESS EFFORT? New Ebook 25% Off ONLY Until Friday, 1/6/12!
Thanks to some juicy partnerships with graphic designers,
IÕve gotten 1-2 jobs virtually every month for 15 years with little effort on
my part. And all the how-to details are on paper. Check it out at http://www.wellfedwriter.com/partnerwithdesignersebook.shtml.
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IÕM
SERIOUSLY LOW ON ALL WELL-FED E-PUB COURSES!
Got a great strategy,
approach or specific expertise youÕre willing to share? Turn it into a Feature
(MAIN COURSE) for the EPUB (500-600 words; query first). ALSO, send your ÒGREENSÓ
(200-300 words), TIPS (150-200) and SUCCESS STORIES (100-300) to peter@wellfedwriter.com. Archived issues at http://www.wellfedwriter.com/ezine.shtml.
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The
WELL-FED WRITER BLOG is RockinÕ! http://www.wellfedwriter.com/blog
*****************************************
AWAI COPYWRITING (& OTHER) COURSES: Register Here, Get Your Choice of Bonus CD Program! Six-Figure
Copywriting, Graphic Design, Internet Writing, Fundraising, Health Market and
more! http://www.wellfedwriter.com/awai.shtml.
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HOW CAN MY MENTORING SERVICE SERVE YOU? IN NEW WAYS!!
For details and testimonials, visit http://www.wellfedwriter.com/mentoring.shtml.
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