Welcome to THE WELL-FED E-PUB!

 

Serving upfood for thought and tasty tips for the prospering FLCW*. Come on in, sitanywhere and bring your appetite!

 

*FLCW,peppered throughout the ezine, stands for "Freelance CommercialWriter" – the designation for anyone who freelances for businesses(as opposed to writing magazine articles, short stories, poetry, etc.), andtypically earns $50-125+ an hour. 

 

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VOLUME 9,ISSUE 1 – JANUARY 2010 – HAPPY NEW YEAR!

Publishingthe first Tuesday of every month since May 2002 

Read itOnline at: http://www.wellfedwriter.com/ezine/jan2010.html

 

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"THEWELL-FED WRITER," 2009 EDITION – NOW AVAILABLE!

FR.EEe-Bonus & U.S. Shipping. http://www.wellfedwriter.com/ordertwfw.shtml.

 

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GROUPCOACHING FEBRUARY PROGRAM NOW FILLING!

Next sessionstarts February 8, 2010 (and filling fast, so don’t wait!) Details: http://www.wellfedwriter.com/groupcoaching.shtml. 

 

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I NEED YOURGREAT STORIES FOR THE EPUB! I'm seriously low on ALL courses and would love toget your success stories, strategies, tips and features. See"Coffee." 

 

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Check outThe WELL-FED WRITER BLOG! http://www.wellfedwriter.com/blog 

 

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THISMONTH'S MENU:

 

APPETIZER:“FREELANCE WRITING” DOES NOT = “COMMERCIAL WRITING”

Email FromReader Underscores the BIG Difference Between the Two Fields

 

II."FIELD" GREENS: THE $15,000 BLOG POST!

VA FLCWWrites Article on Her Blog, Prospect Finds it, Hires Her for $15K Job! 

 

III.MAIN “MEAT” COURSE: REFLECTIONS ON COLD CALLING!

SubjectSampler About this Oft-Misunderstood, Yet Reliably Effective Strategy

 

IV. DESSERT:Sweet Success Stories and Tips

Part-TimeCO FLCW Starts Cold-Calling Campaign, Lands Project After 15 Calls!

TIP: THEIdeal Music to Be Productive By – Get Into the “Groovera” 

 

V. COFFEE,MINTS AND TOOTHPICKS

- THEWELL-FED E-PUB NEEDS ALL COURSES!

- GROUPCOACHING! Now Filling Slots for Its January Program: 4 Left!   

- TheWELL-FED WRITER BLOG is Rockin'! http://www.wellfedwriter.com/blog

- MISSED MYTELECLASS? Full 38-PAGE e-Transcript – Just $12!

- AWAICopywriting (& Other) Courses: Register Here, Get 2 Bonuses (no charge!)

- How CanMy Mentoring Service Serve You?

 

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APPETIZER:“FREELANCE WRITING” DOES NOT = “COMMERCIAL WRITING”

Email fromReader Underscores BIG Difference Between the Two Fields

 

Ever sincereleasing the original “Well-Fed Writer” in 2000, I’ve fought an ongoing battleto differentiate between general “freelance writing” (especially as the term isapplied to writing “online content”) and “freelance commercial writing” (whatwe do). People read my book (or worse, just read about my book) and assume whatwe’re doing is just another arena of “freelance writing.” In a strict technicalsense, I suppose, they’re correct, but the similarity ends there. 

 

They’llshare some horror story from the online-content “cellar” of the freelancewriting world, like articles for $30, $20, $10 or even $5, and ask me about itas if it’s some aspect of our field – as if they have anything to do witheach other. They don’t – beyond the fact that writing is involved inboth. Got such a sad tale recently:       

 

“I’m tryingto determine whether the following gig is worth it. Here’s the description:‘You would write 8-12 articles a month for $30 per article, each consisting ofone accident description (300 word) and one safety lesson (150 words). Weexpect you to enhance every accident description with at least one image and anexternal link which leads the reader to additional information about thetopic.’

 

“$30 seemspretty paltry, but the word count is so low, I think I could pound these outquickly. Is this a waste? Would they count as clips?” My reply?

 

As anongoing gig, it’s beyond paltry, it’s pathetic. And I suspect it would takemore time than you think. But as a way to start building a portfolio, it couldbe worse (like no pay), and if it serves that purpose, fine. Though, inour field, you need to show more skill that just writing some articles that anynumber of thousands of others could have written.

 

But here’sthe key: that kind of work isn’t part of our field. It’s a whole other world.One where zillions of writers with interchangeable skills and little respectfor those skills fight over the scraps. You won’t make much money in thisbusiness until you forget the online sites and online-content mills and followthe strategy outlined in TWFW.

 

But there’ssomething else: No one has trouble understanding why someone flipping burgersearns $7 an hour while a skilled chef might make five to 100 times that much.Plenty of people can flip a burger. But becoming a true craftsman at ANYin-demand skill pays more because fewer people have that skill. But, the commondenominator of “writing” in our arena and the above fools people into thinkingthey’re the same.

 

If thatsounds elitist, T.S. It’s the truth. What’s the point of all this? That thisfield pays well because it’s not easy (like anything else that pays well). Itdemands far more skill, creative range, persistence, smarts, and resiliencythan the other. So, if you’re succeeding at it (or getting close), my hat’s offto you. You should be proud of yourself. And, if the economy has rocked youback on your heels, remember how hard you worked to get here in the firstplace. You did it once; you can do it again.  

 

If you’respinning your wheels in the sad, sorry-paying world of our friend above, knowthat there’s something more. But don’t expect it to be as easy. How could it bewhen it pays so much more? Let’s eat!

 

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II."FIELD" GREENS: THE $15,000 BLOG POST!

VA FLCWPosts Article on Her Blog, Prospect Finds it, Hires Her for $15K Job! 

 

Got thefollowing great story from Ashburn, VA FLCW Kim Cornwall Malseed

(kcornwall@marcomink.com, www.marcomink.com), about how one unassuming blogpost attracted, via Google, a prospect with a mighty big job. Kim makes a greatpoint about the importance of showcasing our expertise in searchable ways.Enjoy. 

 

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Peter: Anentrepreneur starting a new company in my niche (B2B technology) just hired meas a part-time marketing consultant, working 25/hours week for 8 weeks, for atotal of $15,000. The cost of acquiring this client? One blog post.

 

Two daysafter publishing an in-depth article on my company blog (integrated into mysite), my client found the post when searching Google. He loved it and mywriting style, and submitted an inquiry via the site. After speaking to him,sending a detailed proposal and having him speak with two client references, hesigned my statement-of-work agreement and I had a check for the first two weeksof work on its way within four days.

 

Call itinbound marketing, content marketing, social media marketing, it’s all the sameto me: MONEY IN THE BANK.

 

I highlyrecommend that FLCW’s publish their knowledge and useful information for their targetaudience via a blog, online article distribution, or similar platform. Not onlydoes it make it easy for prospective clients to find you online, but you beginto gain their trust and build credibility before they even contact you, whichmakes it a lot easier to convince them to hire you. Best of all, as writersit’s actually fun for us to do!

 

I’m a hugefan of The Well-Fed Writer book series, your e-newsletter and blog. So muchhelpful information and inspiration when I started my biz three years ago andit continues to be a favorite read. Thanks for all of the practical, usefulinformation!

 

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III.MAIN “MEAT” COURSE: REFLECTIONS ON COLD CALLING!

SubjectSampler About this Oft-Misunderstood, Yet Reliably Effective Strategy

 

Thesubject of cold-calling has been popping up on my radar quite a bit lately, andas we start a new year, I wanted to give this feared and loathed strategy a bitof air time. Hate it all you like, but the fact is, it works. With a tightereconomy that’s making us all work harder, there’s something appealing about atactic, which, if done in enough volume, will deliver results every time. Assuch, it’d be wise to shake your fear of it.

 

Lastmonth, I ran a cool piece from Stacy Ranta about an interesting way to overcomeyour fear of cold-calling (http://www.wellfedwriter.com/ezine/nov2009.htmlfor archived issue). In the wake of that, got this follow-up comment from MDFLCW Wendy Meyeroff (wendy@wmmedcomm.com, www.wmmedcomm.com):

 

Peter:Loved the story by the lady terrified of cold calling. I've always had the sameproblem, even after being tutored by Wendy Weiss, author of Cold Calling forWomen.

 

The fearwouldn't go away, especially in this economy with so many clients cutting back.One day, I was discussing this with a friend of mine – someone I greatlyrespect, and who was a big success in a number of businesses – and hesaid something that broke through the fear, and it's even easier than themethod Stacy offers:

 

I simplyposted this sentence in front of me:  "All they can do is sayno".

 

Obvious,right?  But how many of us get our stomachs knotted up over a “failed”call? Yet, what's the worst that can happen? Get a voicemail and you've brokeneven. Get a “Sure, send something," and you're ahead. Get a"No"? You’ve lost nothing and you're actually ahead: now there's oneless company to worry about talking to!

 

It’s workedfor me (and by the way, it recently landed me an assignment from Sears!)

 

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Also, for acool, invigorating and exhilarating blast of optimism and positivity, check outmy latest blog post, “Don We Now Our Mental Armor for 2010.” You gotta read thecomments from some pretty amazing folks about why they’re so bullish about thefuture. AND, in the post, I sing the praises of cold calling and severalcomments pick up the thread. Check it out at http://www.wellfedwriter.com/blog. 

 

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Finally,check out this interesting (and recent) article about the subject at: http://salesopedia.com/index.php/component/content/2102?task=view&ed=138&Itemid=10479.Entitled, “Is Cold Calling Worth It?” it’s good food for thought. Oh, and seethe cool cold-calling success story in the Dessert section. 

 

(P.S. Ifyou’re wondering why I don’t use a URL-shortener service like www.tinyurl.com or www.bit.lyfor unwieldy URL’s like the one above, it’s because such services are commonlyused by spammers, so using them will trigger spam filters.)

  

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IV.DESSERT: Sweet Success Stories and Tips

Part-TimeCO FLCW Starts Cold-Calling Campaign, Lands Project After 15 Calls!

TIP: THEIdeal Music to Be Productive By – Get Into the “Groovera” 

 

Got thisgreat note from a part-time CO FLCW (who prefers to remain anonymous). As thiswriter reminds as well, we may hate the CC’ing process, but it works! Yes,another serious blow to your efforts to rationalize not doing it, but hey,sorry (not really). Enjoy.

 

Hi Peter:The intense desire to resign from my part-time university job recently motivatedme to start a strong cold-calling campaign. And yes, even though we all know itworks, most of us dread it and procrastinate about it. But today gave merenewed belief. I made about 15 calls in an hour or so – got mostlyvoicemails, plus one potentially interested prospect. Then, I happened to comeacross the name of a newly launched company in my region whose product is inline with my science focus. Got their voicemail, then sent a follow-up emailimmediately. TEN minutes later, the guy calls me back and says he was justtrying to figure out who could revamp the copy for their web site. So, my lastcall today resulted not in a hot prospect, not in a request for info, but in aPROJECT!

 

Moral tothe story: cold calling – no one loves it, few look forward to it, but itworks!

 

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Okay, thistip may strike many of you as being pretty fluffy, but I say it’s moreimportant than it may appear. One’s working environment is pretty important,suffice to say. When I’m in writing mode and trying to be maximally productive,music is important to me. For me, that means instrumental jazz for the mostpart. But recently, I came across a very cool music source, and it’s right onmy computer.

 

HaveiTunes? Click on Radio, and you’ll be connected to a world of no-commercialmusic (I swear I’m not getting any commission; how could I when it’sno-charge?). My personal favorite? Click on “Ambient” and then “GrooveraPresents Jet City.” I say the steady, rhythmic beat gets me into a near-Zen-likework state. I get SO much done when I’m listening. See if you don’t agree.(Accessible through www.groovera.com aswell).          

 

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V. COFFEE,MINTS AND TOOTHPICKS

- THEWELL-FED E-PUB NEEDS ALL COURSES!

- GROUPCOACHING! Now Filling Slots for February Program!   

- TheWELL-FED WRITER BLOG is Rockin'! http://www.wellfedwriter.com/blog 

- MISSED MYTELECLASS? Full 38-PAGE e-Transcript – Just $12!

- AWAICopywriting (& Other) Courses: Register Here, Get 2 Bonuses (no charge!)

- How CanMy Mentoring Service Serve You?

 

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I'MSERIOUSLY LOW ON ALL WELL-FED E-PUB COURSES!

Got a greatstrategy, approach or specific expertise you're willing to share? Turn it intoa Feature (MAIN COURSE) for the EPUB (400-500 words; query first). ALSO, sendyour "GREENS" (200-300 words), TIPS (150-200) and SUCCESS STORIES(200-300) to peter@wellfedwriter.com.Archived issues at http://www.wellfedwriter.com/ezine.shtml. 

 

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GROUPCOACHING! NOW FILLING SLOTS FOR FEBRUARY PROGRAM!   

In thestart-up stage of your commercial freelancing business? Looking for someguidance, confidence and camaraderie? Check out Group Coaching! Series #3begins on 02/08/10 and I’ve filled 8 of 12 slots already, so don’t wait. Forfull details and to register, visit: http://www.wellfedwriter.com/groupcoaching.shtml.      

 

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The WELL-FEDWRITER BLOG is Rockin'! http://www.wellfedwriter.com/blog 

 

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MISSED MYTELECLASS? "Thriving as a Freelance Commercial Writer"

 38-PAGE e-Transcript! $12: www.wellfedwriter.com/jan07tstranscript.shtml.

 

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AWAICOPYWRITING (& OTHER) COURSES: Register Here, Get 2 Extra Bonuses!

Six-FigureCopywriting, Graphic Design, Internet Writing, Fundraising, Health Market andmore! TWO Bonus CDS: http://www.wellfedwriter.com/awai.shtml.

 

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HOW CAN MYMENTORING SERVICE SERVE YOU?

For detailsand testimonials, visit www.wellfedwriter.com/Mentoring.shtml.

 

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