Welcome to THE WELL-FED E-PUB!
The companion
monthly ezine to the quadruple-award-winning how-to
guide, ÒThe Well-Fed WriterÓ (http://www.wellfedwriter.com). Serving up food
for thought and tasty tips for the prospering FLCW*. Come on in, sit anywhere
and bring your appetite!
*FLCW, peppered
throughout the ezine, stands for ÒFreelance
Commercial WriterÓ—anyone who freelances for
businesses (vs. writing magazine articles, short stories, poetry, etc.),
typically earns $50-125+ an hour, and is the sole focus of this
e-newsletter.
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VOLUME
12, ISSUE 2 – FEBRUARY 2013
Publishing
the first Tuesday of every month since May 2002
Read
it online at: http://www.wellfedwriter.com/ezine/feb2013.html
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WANT TO ACCOMPLISH 30% MORE EVERY DAY? Check out ÒEffortless
Productivity: How to Accomplish 30% More Every Day, Naturally and With Less
Stress.Ó Registration closes TODAY (2/5)! Details at: http://www.webmarketingmagic.com/app/?Clk=4958833
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PARTNER
WITH DESIGNERS FOR A LOW-EFFORT FLOW OF WRITING JOBS!
Details
here: http://www.wellfedwriter.com/partnerwithdesignersebook.shtml.
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NEW 1-ON-1 COACHING PROGRAMS: SAMPLE/SITE REVIEW
& ÒSIDECARÓ!
Low-cost peace of mind and guidance: http://wellfedwriter.com/mentoring.shtml.
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Check out The WELL-FED
WRITER BLOG! Weigh in on ÒWhere Do You Draw Your ÔLine in the SandÕ with
Copywriting ClientsÓ; ÒWhy Estimating Copywriting Projects is Like Learning to
Play TennisÓ; Ò5 Reasons You ArenÕt Where You Want to Be as a Commercial
FreelancerÓ; and more! http://www.wellfedwriter.com/blog.
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THIS
MONTHÕS MENU:
I. APPETIZER: IS BUSINESS PICKING UP? (LIKE IT IS FOR THESE
FOLKSÉ)
Yours Truly Hearing More and More Good-News, Staying-Busy
Stories from FLCWÕs!
II. ÒFIELDÓ GREENS: GET MORE DONE
WITH ÒPRODUCTIVITY BLITZESÓ
Atlanta FLCW/Freelancing Guru Shows
How to Make Most of Small Pockets of Time!
III. MAIN ÒMEATÓ COURSE: ARE YOU
FLEXIBLE IN YOUR PRICING?
CA FLCW Takes
ÒGive-a-Little-to-Get-a-LotÓ Attitude with Clients and Wins!
IV. DESSERT: Sweet Success Stories and Tips
Winnipeg FLCW Barters Writing for Promo, Leading to
Lucrative Stream of Jobs!
TIP: Aussie FLCW Recommends High-Rated CRM Software for Mac
Users
V. COFFEE, MINTS AND
TOOTHPICKS
- MORE WORK WITH LESS EFFORT? New Ebook
Serves Up the ÒHow-ToÓ!
- THE WELL-FED E-PUB
NEEDS ALL COURSES!
- The WELL-FED WRITER
BLOG is RockinÕ! http://www.wellfedwriter.com/blog
- AWAI Copywriting (& Other) Courses: Register Here, Get
Bonus CD!
- How Can
My Mentoring Service Serve You?
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I. APPETIZER: BUSINESS PICKING UP? (LIKE IT IS FOR THESE
FOLKSÉ)
Yours Truly Hearing More and More Good-News, Staying-Busy
Stories from FLCWÕs!
In the course of chatting with dozens of you in the past few
weeks (in the wake of my call for ezine submissions),
I kept hearing—unsolicited—about how good business was. One wrote,
ÒMuch to my amusement at how projects poured in this year, I'm working on five
projects at the moment with a sixth starting later this month. Most have to be
done by the first week of February.Ó
Another observed, ÒSo, business is better than itÕs been
in years. And I strongly believe that 2013 will be even better (though
2012 was nothing to sneeze at).Ó
IÕve seen the same thing in my own business. After making a
few hundred calls last fall to stir things up, IÕm about as busy as I want to
be right now, but with plenty of promising activity on the horizon as well. And
IÕm also seeing little resistance to my rates, something another FLCW echoed,
ÒYes, I'm very busy, but I was busy all year last year. One good thing, though,
this year my clients are higher-paying.Ó
In my calling campaign last fall, I canvassed (among others)
a bunch of graphic designers, and many of them were cranking as well. Which
made them even better prospects, of course. Most of them saw things trending up
and were bullish about 2013.
One FLCW email made me smile. An experienced writer whoÕd
hit a slow patch had booked an hour of one-on-one coaching (http://wellfedwriter.com/mentoring.shtml)
to discuss how best to build her business. A few days before our scheduled
session, she wrote to say, ÒSince I reached out to you, about six long-term
contracts have come in. I now have the very good problem of having more work
than I can handle. So spending time on how to build my business seems like a
poor use of time at this point.Ó
Indeed. ;) From where I sit, thereÕs always been plenty of
work out there, if you knew how/where to look—even during some pretty
dark days. But, the sun seems to be shining even brighter of late. On that
happy note, letÕs eat!
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II. ÒFIELDÓ GREENS: GET MORE DONE
WITH ÒPRODUCTIVITY BLITZESÓ
Atlanta FLCW/Freelancing Guru Shows
How to Make Most of Small Pockets of Time!
Got the great little piece below from friend, colleague and
fellow Atlanta FLCW Ed Gandia (co-author of ÒThe
Wealthy Freelancer, and founder of International Freelancers Academy; http://www.internationalfreelancersacademy.com).
We all end up with these little time ÒremnantsÓ and hereÕs a great way to keep
from squandering them. Enjoy.
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Ever find yourself with small pockets of time that seem
ÒunusableÓ? For instance, you have 30 minutes before your next appointment,
which doesnÕt give you enough time to dive into that article youÕve been
working on.
Next time this happens, resist the temptation to waste away
those precious minutes on Facebook. Instead, do a Òproductivity blitz.Ó HereÕs
how it works:
1) Pick a task from your to-do list that would normally take
you a little longer to complete than the time you have available. Say you have
one hour available but have about 90 minutesÕ worth of unanswered emails. Or
you have 30 minutes to draft an outline that would normally require 45 minutes.
2) Log out of all social media websites. Turn your phone
ringer off. Close your office door. And close your email program (unless your
chosen task is to reply to email).
3) Set a timer for the time you have available. HereÕs the
online timer I use: http://www.online-stopwatch.com/eggtimer-countdown/full-screen/.
(For 30 minutes, just click 3,0,0,0, then Set).
4) Get laser focused. Try to complete your task before the
timer goes off. DonÕt let anything distract you from your goal.
5) DonÕt strive for perfection. If your task is part of a
writing assignment, think of it as the first iteration. If itÕs email, keep
your replies short.
6) When the timer goes off, wrap up your work and walk away
from your desk. Resist the temptation to keep going.
If you follow this system exactly, youÕll find that 80% of
the time you will have completed your task fully. And when you donÕt finish the
task, you will have made MUCH more progress than you thought possible under
these time constraints.
Try it today. YouÕll be shocked by the power of this simple
technique.
PB Note: I sent out an email last week on Ed's upcoming
teleseminar series titled ÒEffortless Productivity: How to Accomplish 30% More
Every Day, Naturally and With Less Stress.Ó Registration for the program closes
TODAY (2/5), so donÕt miss out. Check it out at: http://www.webmarketingmagic.com/app/?Clk=4958833
Remember, this is the guy who
built up his commercial writing practice to a $3-4K/month level,
part-time, WHILE working a full-time, 50-hour-a-week job selling software,
AND being a husband and Dad to a toddler. And he stays mind-bogglingly
productive to this day. The man has learned a thing or two about being
efficient with his time. And heÕs put it all together in a budget-friendly,
3-part teleclass series thatÕs worth a look.
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III. MAIN ÒMEATÓ COURSE: ARE YOU
FLEXIBLE IN YOUR PRICING?
CA FLCW Takes
ÒGive-a-Little-to-Get-a-LotÓ Attitude with Clients and Wins!
Got this cool feature about the power of flexible pricing
from Watsonville, CA FLCW Tom Bentley (http://www.tombentley.com/;
while there, download TomÕs great ebook, ÒEasy
Editing and Spiffy Style GuideÓ at no charge). And also check out a recent post
of TomÕs in a related vein: how being human with your business audience can
connect you much closer to them: http://www.firepolemarketing.com/2013/01/24/flesh-and-blood/.
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FREELANCER GIVING OFTEN RESULTS IN FREELANCER GETTING
Even if you have fixed prices for your services, there can
be a lot of Òbumper-car bargainingÓ between you and your clients. A project
might be poorly defined at the outset, a client may ask for radical, unexpected
changes, you might have been given two gallons of irresistibly good tequila while
on deadline—circumstances can change the face of your pricing, but there
are some considerations that can keep that face smiling.
Recently, an established client of mine asked me to
"take it easy" on him when billing for a multipart copywriting series
that detailed the mission, workings, audience and partnerships of a charity
he's working with. Two things occurred to me: 1) I was being asked to be kind,
which cut me off a bit from my own human inclination to offer a good price; and
2) Reducing your prices can create a downward momentum of its own, where there
might be similar requests to come, and from different clients too.
LOOK FOR OPENINGS THAT PROVIDE AIR FOR EVERYBODY
However, since IÕd planned to raise my rates slightly this
coming year, it gave me an opening to tell him that (IÕm trying to work on a
project-bid basis these days, but many clients still want to know an hourly.). As
such, I gave him a small discount, as well as not charging for him for some
incidental, 15-minute revisions I made on the piece. I also reminded him, since
he's an overseas client that pays by PayPal, that I actually owed him some
money because he'd overpaid the last invoice to take care of PayPal charges.
It was a win-win: He got a marginal discount, felt good
about not having to pay upcoming PayPal charges, and felt IÕd responded fully
to his request. I got to feel good about the discount, and even better about
letting him know I'd be raising rates soon.
Before I knew much about my most recent client (landed
through LinkedIn, underscoring the power of networking), she asked me to do a
trial-editing project for her, to be considered for projects to come. I'm often
chary of doing work on spec, particularly when this project, though small,
looked as if it could be used for her business. But in checking out her profile
and site, she seemed legit, so I completed the assignment.
However, after praising the work, she wanted additional
edits. I balked at doing that on spec as well, but in a phone conversation
about her upcoming projects, she offered to pay my raised 2013 rate to do a
couple assignments. In the midst of working on those, to sweeten the sense that
I was a good vendor, I'd offered to greatly reduce any charges for meeting
times. So, the full-rate projects were well received, but she told me she
couldn't handle my base fees for many upcoming projects.
STEPPING BACK ON ONE OFFER TO STEP FORWARD ON ANOTHER
I mulled that, and offered to reduce my rate (which was my
new, barely instituted higher rate) a chunk, but told her that I'd have to go
back to charging the full rate for my attending the client meetings. But I
softened that by saying I wouldn't charge anything for meetings that were
incidental/check-in/brief discussions that last 15-20 minutes or so, and by
throwing in the last meeting I'd taken, 45 minutes, for free.
Again, I was giving up a bit, but gaining in return, and
mollifying a client who promises to give me some interesting work. Please note,
I'm not talking about scheming and manipulating here to gain an
advantage—I'm talking about looking out for your interests as well as
your client's. I think it pays (in several ways) to have flexibility in your
fee structure, and recognize that the scratching of backs can be a mutual
pleasure.
A CAVEAT TO CONSIDER
You might be thinking, "Ahh,
the guy gives ground on every negotiation—he'll never be able to
set—or raise—his rates." My point here is not to be soft on
rate negotiation, but to be conscious of meeting people where they are. After
you've worked with them and demonstrated your capabilities, theyÕll be far less
resistant to your regular rates. Taking a hard line on rates right off can cut
you out of good opportunities. Of course, all situations are individual; after
a while, you'll intuit when to flex and when to stand strong.
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IV. DESSERT: Sweet Success Stories and Tips
Winnipeg FLCW Barters Writing for Promo, Leading to
Lucrative Stream of Jobs!
TIP: Aussie FLCW Recommends High-Rated CRM Software for Mac
Users
Great success story (in the same Ògive-a-little-to-get-a-lotÓ vein as our Main Course) from Winnipeg, Canada FLCW Susan Portelance (http://www.prairiescribe.com). Also check out SusanÕs blog at http://whattheydonttellyouaboutmanagingpeople.com/. And after that, from Western Australia FLCW Mark Schneider (http://www.westernwriter.net) a great lead to reasonably priced CRM (Customer Relationship Management) software for Mac users (a rare find!).
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In my first year of freelancing I received an email from
someone at our local womenÕs business group. She was launching a magazine
called ÒWomenÕs Business Owners TodayÓ and selling the article space to female
entrepreneurs. Each would have a full page to discuss her business or provide
tips related to her expertise.
Instead of saying yes to paying $800 for a page, I asked the
magazine publisher if she needed any writers. Yes, she did. She couldnÕt pay
anything but asked if I would take a barter deal—a free page to advertise
my business in exchange for writing some of the other articles. I would have
preferred a gig that paid outright, but I said yes.
I wrote an article on good business communications and
waited for the calls to roll in. Nothing happened for six months. Then I got a
call from someone at a large lottery company who needed an editor for a 300-page
proposal—a nice-paying job.
A few months later, one of the women I had helped on the
magazine asked me to edit a short book for a client of hers. Finally, another
entrepreneur who runs a communications training business recruited me. In the
spring I will teach a course for her on effective written communications through
one of our local universities. More course work should also be coming through this
contract.
I wasnÕt even sure I wanted the barter gig and it took a while to bear fruit, but one 400-word article has netted me some lucrative business over the past 18 months.
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Finding a CRM program for the Mac isnÕt as easy as it is for
Windows, but FLCWÕs can save themselves a lot of time and trouble by buying
Bento.
I find it has everything I need and is extremely intuitive.
It organizes contacts easily, tracks projects, plans
events, prints labels and more. The video instructions are very helpful, too.
Making sub-categories of contacts from your main database is a simple drag and
drop exercise—very useful for targeted mail-outs.
BentoÕs biggest failing is that you canÕt do a mail merge
directly with MS Word, though for Excel users thatÕs not a problem—you
simply export the database to Excel and mail merge with that. Easy.
ItÕs US$49 ($10/$5 for the iPad/iPhone
versions), and having had a frustrating time with a competitive program, Elements
CRM 3.0—twice the price and a lot less than half as good—I canÕt
recommend Bento enough.
Check it out (and get a free trial) at http://www.filemaker.com/products/bento.
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V. COFFEE, MINTS AND
TOOTHPICKS
- MORE WORK WITH LESS EFFORT? New Ebook
Serves Up the ÒHow-ToÓ!
- THE WELL-FED E-PUB
NEEDS ALL COURSES!
- The WELL-FED WRITER
BLOG is RockinÕ! http://www.wellfedwriter.com/blog
- AWAI Copywriting (& Other) Courses: Register Here, Get
Bonus CD!
- How Can
My Mentoring Service Serve You?
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MORE WORK WITH LESS EFFORT? New Ebook Serves Up the ÒHow-ToÓ!
ThatÕs not hype. ItÕs how my business has worked for the
better part of 18 years, thanks to some juicy partnerships with graphic
designers. The result? 1-2 jobs virtually every month with little or no effort
on my part. And I put all the how-to details down on paper. Check it out at http://www.wellfedwriter.com/partnerwithdesignersebook.shtml.
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The
WELL-FED WRITER BLOG is RockinÕ! http://www.wellfedwriter.com/blog
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AWAI COPYWRITING (& OTHER) COURSES: Register Here, Get Your Choice of Bonus CD Program! Six-Figure
Copywriting, Graphic Design, Internet Writing, Fundraising, Health Market and
more! http://www.wellfedwriter.com/awai.shtml.
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HOW CAN MY MULTIPLE MENTORING PROGRAMS SERVE YOU?
For details and testimonials, visit http://www.wellfedwriter.com/mentoring.shtml.
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