Indianapolis-based Sally Rushmore, 55, after teaching school, became an at-home Mom for years, writing newsletters for the school and church (for free), and part-time for a non-profit. With her youngest heading off to college, her five-year gig teaching computer courses at a community college doesn’t work anymore. She needed something both more lucrative and flexible, so she can join her husband as he works out of town all week.
She found it in commercial freelancing – writing the marketing materials needed by virtually every company, and which pay far more than typical magazine freelancing. As she explains, “Commercial writing allows me freedom to travel, gives me two cities from which to draw clients, and provides the finances to keep the kids in college.”
Downsizing & Outsourcing
The combination of healthy income potential and “on-my-own-terms” lifestyle flexibility makes it an appealing draw for those either nearing or smack dab in the midst of “retirement.” And given the vast array and volume of commercial work out there, for many, it’s simply a matter of re-directing past career experience into a profitable writing direction – one that while not always ultimately creative, pays wages good enough to carve out the time and space for one’s true creative writing passions.
More Lucrative Freelancing
California-based Celia Sue Hecht, 55, echoes that sentiment. Hecht, who transitioned from journalism to freelance PR writing (one arena of commercial freelancing), loves freelancing for the variety, flexibility, and because, “Given that stereotyping is alive and well in some business environments, for older women, this is the way to go.”
Time For Family
And when some, like Wayne Winkle of Ft. Smith, Arkansas, talk about the commercial field as a way to spend more time with family, they mean business. The 57-year-old mental health professional loves to write, was good it in his career, and is starting a commercial freelancing business with his daughter. The flexibility and variety of the work is exceptionally appealing, he notes, adding, “I’m looking forward to the additional income and to seeing my daughter get to be a stay-at-home mom for my two grandsons.”
Is There That Much Work?
And that doesn’t even factor in the vast number of small-to-medium-sized companies (25-100+ employees) with so many of the same needs, but even less likely to have the in-house staff to execute them. Plus the ad agencies, design firms, PR firms and other “middlemen” clients that service the above industries, but in most cases, don’t staff in-house writers.
Indeed, this thirst for more – more work adventure, more quality of life, more excitement – is the hallmark of today’s seniors. 58-year-old Martie Callahan, a secretary-turned-successful commercial freelancer in Preston, Maryland, says, “I can’t imagine doing a 9-5 gig again, nor can I imagine not working at all.”
Planning the next exciting chapter of your life. Looking for a flexible, lucrative way to build on a three- or four-decade experience base? As you read this, thousands of writers are landing countless, high-paying writing jobs. Why not you?
Interested in turning your love of writing into a full-time living? Or a flexible, lucrative "retirement" career? For a free report (AND to subscribe to a free ezine and blog) on lucrative "commercial" freelancing, visit www.wellfedwriter.com. While there, check out the quadruple-award-winning 2010 updated edition of, "The Well-Fed Writer," the how-to industry “standard” by veteran commercial writer and business coach Peter Bowerman. Got a book in you? Forget the publisher - do it yourself and turn it into a full-time living! For a free report, visit www.wellfedsp.com, home of Peter's triple-award-winning 2014 updated edition of, "The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living," which chronicles his self-publishing success (at press time, 70,000+ copies in print and a full-time living since 2001!).
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